Banyan Tree looking to introduce Cassia brand to Middle East
Ho Kwon Ping, executive chairman of Banyan Tree has said the Singapore-based hospitality group is looking to open hotel residences in the extended stay segment in the GCC countries, Gulf News has reported. The company, which plans to bring its new brand Cassia to Dubai, Abu Dhabi, Qatar and Bahrain, is looking for land for its new hotels, Ping said. “We want to develop this on our own,” he told the daily. “We hope [to launch Cassia in the region] within the next two years or so … depending on how soon we acquire the land,” he said. The hotel chain has three properties in its Middle East portfolio, including Banyan Tree Ras Al Khaimah Beach and Banyan Tree Al Wadi Hotel in Ras Al Khaimah and another under the Banyan Tree Hotels and Resorts brand in Bahrain, which is set to open within two years.