Frasers Hospitality to strengthen presence in Middle East
The Middle East will continue to be a key growth area for Frasers Hospitality Pte Ltd (Frasers), which is on target to add six more properties by 2015, consolidating its presence as a leading provider of premium serviced residences in the region.
Responding to the increasing demand for premium serviced residences by expatriates and business travellers, with arrivals expected to hit 149 million in the Middle East by 20301, the new properties in Bahrain, Saudi Arabia, Qatar and the United Arab Emirates, will more than double Frasers’ portfolio in the Middle East, which currently includes Fraser Suites Seef Bahrain, Fraser Suites Dubai and Fraser Suites Doha. Travellers to the Middle East will be able to look forward to the opening of Fraser Suites DAR Tower in Bahrain and Fraser Suites Executive Tower Ai Riyadh in Saudi Arabia later this year.
Frasers is also actively exploring plans to further expand its presence in Europe Middle East Africa (EMEA), which currently makes up 18% its global inventory, to 21% by 2019. This is in line with this global growth plan to double its inventory to 30,000 serviced apartment units over the next five years.
“We are fully committed to deepening our presence in the Middle East, where we have been witnessing a fast-growing demand for our serviced residences. With our diversified portfolio of brand offerings, which include three gold-standard serviced residences – Fraser Suites, Fraser Place and Fraser Residence – as well as Modena by Fraser and Capri by Fraser, we are very well positioned to meet the different accommodation needs of a region that continues to see strong foreign direct investment and growth in tourism and domestic travel,” said Mr Guus Bakker, Chief Operating Officer for Europe and the Middle East, Frasers Hospitality Pte Ltd.
Frasers’ intrinsic understanding of the importance of quality service and the unique needs of business executives is reflective in the numerous industry accolades garnered over the years. This most recently includes the Middle East’s Leading Serviced Apartment Brand 2014 by World Travel Awards for the second consecutive year, Dubai’s Leading Serviced Apartments 2014, Bahrain’s Leading Serviced Apartments 2014 and Qatar’s Leading Serviced Apartments 2014 by World Travel Awards for Fraser Suites Dubai, Fraser Suites Seef Bahrain and Fraser Suites Doha respectively, Best Serviced Apartment Company 2014 by Business Traveller Middle East and several Certificates of Excellence and Traveller’s Choice Awards by Trip Advisor.
Frasers Hospitality Pte Ltd’s portfolio currently stands at 92 properties, in 49 key gateway cities, and more than 15,500 apartments worldwide, including those in the pipeline.
Ms Jastina Balen
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6415 0519