GTA seeks new supplier partnerships as it invests in growing potential of ‘in destination’ services
International travel distributor, GTA, is seeking new partnerships with suppliers of ‘in destination’ services from transfers, tours and activities to excursions, experiences and attraction tickets throughout Europe. Aligned with the existing structure that is already successful in its Americas, Asia Pacific and Middle East & Africa regions, GTA has created a dedicated team of buyers who will be scouring the continent and contracting with popular and in demand experiences, as well as considering more niche options for the millions of travel bookings it takes every year.
The travel trade is increasingly booking services, tours and activities with GTA and last year the company saw fully independent travel (FIT) bookings for its destination services grow by 9% overall. Booking such experiences in advance is particularly important for the Asia-Pacific region which enjoyed double digit growth in 2013. Several of GTA’s most visited city destinations also saw significant year on year increases in bookings for destination services: Tokyo +34%, London +32%, Abu Dhabi +23% and Phuket +18%.
As Head of Commercial Management and Destination Services, Stefano Zeni leads the team of market managers who will buy destination services throughout Europe. He says: “GTA’s technology, destination expertise and service standards have been helping businesses accommodate fully independent travellers on practically every part of the planet. Given our success, providers of tours, activities, attractions and experiences have been turning to GTA for nearly four decades to help them affordably reach more and newer customers from around the world.”
Powering global travel, GTA’s network generates tens of thousands of bookings every day. Selling 12 million hotel room nights every year, high street and online travel agents and tour operators rely on GTA’s buyers to find the accommodation, services, excursions and experiences that their customers – the travelling public – most want to enjoy. The company’s reputation for providing relevant and unrivalled global distribution, its financial stability and expertise helps businesses capture opportunities presented by growth markets, while gaining share in established ones.
Peter Muttitt, Head of Sales for the Leisure Pass Group, says: “We have been partners with GTA for over a decade and in that time they have become a key account for us. The sheer scale of their global reach is difficult to match, particularly in locations where we may find it difficult to sign up agents, GTA already have a presence. As we have products in numerous cities it is a real benefit to be able reach so many agents through one partner. We have also seen sales grow by an average of over 20% per year and with their new focus on activities we expect this to continue.”