Omran introduces local hotel brand ‘Atana’
Inspired by authentic Omani hospitality and heritage , Omran, the Sultanate’s leading development, investment and hospitality asset management company, established a hospitality operator company (National Omani Hospitality Company LLC) which has introduced ‘Atana’, a first of its kind Omani hotel brand that blends age-old local tradition with contemporary culture. Atana, a 4 star hotel and resort operator, aims to celebrate the diversity and integrity of the country and its people, enabling guests to explore a genuine Omani hospitality experience in today’s modern 21st century that has been designed and executed to extraordinary quality standards.
“Since Omran’s inception, we have been guided by ambition and always wanted to establish an autonomous hospitality operating brand that is distinctly Omani in style, spirit and character. A brand that contributes to domestic and foreign tourism, generates increased revenue for the country, plays a positive role in the Government’s Omanisation objectives and most importantly, supports Small and Medium Size Enterprises (SMEs) and the local community,” said Eng. Wael Al Lawati, Omran CEO.
“Leveraging the company’s experience as hospitality asset owner, developer and operator, this ambition has now become a reality. We have successfully created Atana under the promise of ‘Shades of Oman’ to provide guests with an array of distinctive properties that are diverse and unique but deliver a compelling mid-tier hospitality experience that revolves around the Omani national character, culture, environment and people,” he added.
Al Lawati said, “Omran plans to roll-out the brand to several of its current and upcoming assets and developments, stating that the first Atana came to life early this year when an opportunity arose for Atana to operate an existing hotel, Golden Tulip Resort Khasab, as the agreement between Omran and the hotel operator expired and as a result, the resort became known since as Atana Khasab.”
Public areas at Atana Khasab’ have now been refurbished with rooms to follow to reflect the new identity. A number of design and service elements have also been introduced which have already been very well received by guests and the local community. He pointed out that over time, Atana Khasab will exude the new brand philosophy and experience in its entirety.
Atana has also made agreements with local chefs, musicians, suppliers and organizations to be featured in its properties to reflect the brand’s philosophy and the fact that SMEs and local community support and engagement is part of Atana’s intrinsic DNA.
The Atana experience will also breathe new life to the 110 room waterfront Atana Musandam in Khasab which is expected to be completed in May this year. The resort will feature retail facilities, an all-day restaurant, lounge, fitness centre, kid’s club, two swimming pools and a dive center.
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Sulaiman Al Maqbali
Sr. Media Relations Manager