Park Regis Kris Kin Hotel, Dubai aims to reinforce global credentials at ITB
Heading for Berlin to participate with the Dubai Department of Tourism & Commerce Marketing at the ITB Berlin travel exhibition, management from the Park Regis Kris Kin Hotel Dubai said the event would provide a platform to promote its facilities in the run-up to the Expo 2020.
According to General Manager, Scott Butcher, the entire hospitality sector in the Emirate was now taking the long view with a view to building Dubai Inc to cater for increased visitor figures: “We are all working to meet the 20 million visitor target set for the year 2020, and a global show such as ITB enables us to meet with the major players in the tourism industry to set out our brand of hotels for future growth. It is a hugely exciting time to be involved with Dubai Tourism, and despite the fact that hotel numbers are set to double to cater to expected visitor numbers, this competition will be beneficial both for guests and for the hotels themselves which will have to be at the top of their game to win business, whether it is tourism, corporate, meetings or incentives.”
Recent figures from Dubai Civil Aviation revealed that passenger traffic in 2013 was up more than 15% compared to the previous year, setting the scene for continued growth following the opening of Al Maktoum International Airport to passenger flights.
Added Mr. Butcher, “With Emirates and Fly Dubai set on a trajectory of growth, Dubai can now offer both access and accommodation options, and these factors are of enormous interest to the global travel trade.”
While India remained the largest source market for passenger traffic, the UK was at number two and Eastern Europe recorded the highest percentage growth, up more than 57%. Meanwhile, global growth related to its parent company StayWell Hospitality Group will be another focus for the Park Regis Kris Kin Hotel Dubai’s team at ITB, said Mr. Butcher.
StayWell Hospitality Group recently added five new hotels to their network in New Zealand, having Park Regis and Leisure Inn properties in Wellington, Auckland, Dunedin, Rotorua and Picton and getting more closer to reach the objective of having 100 hotels in their network by 2016 – already they have secured eight hotels in India, a new resort in Bali and will open their first UK property in Birmingham this year, and have further deals under negotiation in India, China and Australia.
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MPJ (Marketing Pro-Junction)