Park Regis Kris Kin Hotel Dubai attracts more business at Arabian Travel Market
Successfully concluding participation at Arabian Travel Market, the team from the Park Regis Kris Kin Hotel Dubai reported non-stop business over the four days, where visitor numbers were up 10% compared to the 2013 event.
According to General Manager Scott Butcher, with 23,000 plus visitors, the halls were packed and interest in developments in Dubai spiked with the announcement of the rebranding of the emirate prior to a new global marketing campaign.
“Despite the influx of new hotel rooms in the emirate, the latest report from Jones Lang LaSalle highlighted expectations that occupancies will remain strong at around 80% and rates will stabilize,” he said.
“Announcements of new projects such as the addition of art galleries, handicraft shops and a floating market at Dubai Creek; more theme parks and additional conference facilities all make Dubai a must-visit destination, and this was reflected in the bullish sentiment at this year’s ATM,” he added.
For Park Regis Kris Kin Hotel Dubai, a central location and convenient access to the Dubai Metro were key selling points for travel trade contacts at this show, and Mr Butcher said location would continue to play a vital role for both leisure and business guests, as well as the provision of superior facilities and service.
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MPJ (Marketing Pro-Junction)