Park Regis Kris Kin Hotel, Dubai targets ATM to diversify customer base
Park Regis Kris Kin Hotel- Dubai, will be present at the Arabian Travel Market (ATM) in Dubai between May 05-08 aiming to capitalise on its strategy to diversify source markets that has seen the hotel secure business from a number of new sectors during winter 2013/2014.
With more than 22,000 visitors expected at ATM this year as well as around 800 media personnel, the show is recognised as a leading travel trade exhibition that attracts both regional and international trade professionals.
Mr. Scott Butcher, General Manager of the Park Regis Kris Kin Hotel- Dubai said, “While we will be reinforcing contacts with the regional players mainly for the GCC countries – where we have seen an upturn in business and leisure traffic following recent road shows – the Arabian Travel Market is also a platform to introduce the Park Regis Kris Kin to new audiences, such as long-haul travellers seeking a few days stopover.” “Following the alliance between Emirates and Qantas, visitor numbers to Dubai from Australia were up 39 percent last year, and while we have seen a 66 percent increase in business from tour operators there, as well as a 50 percent rise from New Zealand, there is always scope to build this business,” he added.
“Another growth sector for Dubai which is reaping rewards for hotels in the emirate is cruising, with passengers boarding or disembarking ships at Port Rashid increasingly adding a few days stay in the city to their itineraries,” added Mr. Butcher.
“More than 20 global cruise lines called in to Dubai in the 2013/2014 winter season, bringing in around 300,000 passengers and this number is set to rise as port facilities are expanded at Port Rashid, enabling it to cater for up to five cruise ships simultaneously. Dubai is the big draw on many regional cruise itineraries, and we have noted passengers are keen to extend their time in the city. Park Regis Kris Kin Hotel- Dubai is the ideal choice for them being in close proximity to Port Rashid as well as the city’s major tourist attractions,” concluded Butcher.
For more information please contact:
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146