APC announces country manager for Saudi Arabia

December 14, 2008 12:35 pm


The appointment comes in the wake of the merger and re-structuring in the APC by Schneider stable, where De Sousa has a long history in the enterprise sales arena and in the datacenter industry especially. Prior to his appointment in KSA, De Sousa was heading enterprise sales of APC in France.

De Sousa is supported by a team familiar with the Saudi market assisting him with his enterprise and business development in the kingdom. Expansion plans include having more APC professionals based in Saudi to support this high volume growth market.

“We are delighted to have such a dedicated and experienced colleague heading up our most important market in the region. APC’s critical power and cooling expertise in Saudi Arabia will see an area of positive growth. Saudi Arabia is a very important market for us and we intend to position APC strongly in the channel and customer arena,”

commented Christian Bertrand, Regional Director, Business Development & Support, APC – ME & Turkey

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