Promoseven appoints Marc Lawandos as Regional Director in Saudi Arabia
Promoseven is the Kingdom’s largest communications agency, and is part of MCN Holding. Marc will be working along with Khaled Ghorayeb, Promoseven Riyadh General Manager, on growing and developing the business. Marc has taken on the role of developing key strategic initiatives to synergize cross-selling of various services of Promoseven Saudi Arabia.
Yahia Hammoudi, Executive Vice President, MCN Holding, explained, “Because of the importance of the Saudi Market, we are committed to adding the essential building blocks in order to solidify and optimize our approach. Marc will be one of those blocks and his professionalism and enthusiasm will surely help to get us there. This is just the first episode and we have many more to unfold as part of our strategic initiative to build our agency.”
Hammoudi added, “Promoseven is always looking for leading edge developments to service clients better, by leading in the digital sphere in Saudi along with an extensive Saudization program that will support the industry in building a new Saudi talent base.”
“It wasn’t simple coincidence or the governing rules of supply & demand that made me join the Promoseven family again, but…homesickness. It feels so right to be back among peers that I spent years with and to once again take part in a network that has grown exponentially during the past three years. The MCN management has already put forth some major plans for the Saudi market and it is an honor for me to be part of them,” concluded Marc Lawandos.