Hisense marks Middle East launch of 6.8 inch full HD 4G smartphone X1 in Dubai

June 15, 2014 2:06 pm

Hisense, a world leading manufacturer of flat panel TVs, household appliances, and mobile communications, has marked the Middle East launch of its much-awaited 6.8 inch 4G smartphone, X1 in Dubai. X1 was officially released only in February this year at the Mobile World Congress in Barcelona.

The only smartphone to combine the features of a handset, tablet, and TV remote into one mobile device, the Hisense X1 is one-of-its-kind and defines a new era in mobile computing. It was unveiled at a press conference in Dubai by Mr. Terry Wang, General Manager of Hisense Middle East, in the presence of Mr. Vishesh Bhatia, the CEO of Jumbo Electronics.

Hisense X1 is currently available at all leading outlets in the UAE, and is priced competitively at Dhs1899.

Mr Wang, said, “The preview of our X1 at the Consumer Electronics Show in Las Vegas and the official release at the Mobile World Congress had generated strong industry feedback to the smartphone. It has been acknowledged as among the best in its class for its size and features, and has been eagerly awaited globally. The Middle East is one of our fast-growing markets, and we are delighted to mark the regional launch of the X1, one of our marquee products, here in Dubai.”

He added, “Within a short span of time, Hisense has earned the acceptance of mobile enthusiasts who receive true value for money through our products. They are designed specifically for today’s tech-savvy mobile users, and for anyone who is one the move, and would like to have an integrated telecom and entertainment solution. Hisense X1 is a truly path-breaking product, and we are confident of its strong acceptance in the market.”

Featuring the latest Android 4.4 operating system and a powerful quad-core Qualcomm Snapdragon 800 2.3 GHz processor, the superior and seamless performance of the X1 is complemented by its unmatched aesthetics. The smartphone has a spectacular 1920 x 1080 pixel display in its 6.8 inch full HD 1080 P screen assuring an astonishing visual experience. At home, office or on the go, X1 provides a visual experience that simulates the HD TV.

For photography enthusiasts, X1 is the best portable camera they can ask for with a 13-megapixel main rear-facing camera that supports full HD (1080p) video recording and a 5.0 Megapixel front-facing camera. The blue glass light filter in the back camera greatly enhances picture quality.

Offering Bluetooth Low Energy (BLE) 4.0, and supporting multiple user logging thanks to its Android 4.4 OS, the 4G smartphone assures dazzling internet speed. Two stereo front speakers, 5.1 Dolby virtual surround technology and three noise-canceling microphones assure superior sound quality, a boon for music lovers.

Tailored to fit into the hands, the X1 is only 9.2 mm thick, and is available with a Bluetooth Portable Phone (sold separately) to make/receive calls and messages, and check and synchronize address book, among others. Hisense has a strong presence in the Middle East markets, and manufactures a wide range of electronic and home appliances. Jumbo Electronics is the official distributor of Hisense in the UAE.

For more information, please contact:
Jomet Joy
Manager –Media Relations
Mob: +971559438438 / +971526922536