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Jumbo promises exciting new deals on latest and best consumer technology at Gitex Shopper Spring 2014

April 27, 2014 11:49 am

Jumbo Electronics, the UAE’S leading IT, telecom and consumer electronics retailer and distributor, has confirmed a variety of competitive offers and promotions featuring the latest products in the market that will be showcased at the Gitex Shopper – Spring Edition 2014.

“We have a number of new and innovative technologies that are turning heads at Gitex this time around. Our offers have been designed to offer shoppers the best-value deals on some of the most awaited products launched since the start of the year,” said Nadeem Khanzadah, Head – Retail, Jumbo Electronics. “In keeping with our long-standing legacy of bringing the best Gitex deals to our loyal shoppers, Jumbo has on offer a variety of promotions across hot product categories such as smartphones, tablets, laptops, DSLR cameras and televisions.

“We are also showcasing the latest wearable technology products that have taken the region by storm. In fact, we were the first in the region to introduce wearable technology as a new product category in our stores,” continued Mr Khanzadah. “We are also seeing a rise in sales of smartphones, tablets and televisions. The latest must-have smartphones and tablets are popular choices at Gitex Spring Shopper, with Samsung, Apple, Lenovo and Sony leading the race, and the new HTC One (M8), in high demand as well. Amongst DSLRs, the category titans Nikon, Canon and Sony are the most in demand among shoppers. Due to the arrival of a spate of new products, boasting cutting-edge technology across categories, we expect a sales growth of up to 20 per cent at the Gitex Spring Shopper this year.”

Jumbo Gitex Shopper Product Bundles at a glance:
• With smartphones – get a Brother laser printer, Ferrari bag, Bluetooth speaker, portable charger, entertainer booklet, memory card
• With tablets – get a backpack, Bluetooth speaker, Entertainer booklet, Sony earphones, stylus, memory card
• With laptops – get a Sony 500GB hard disk drive, Brother laser printer, Ferrari bag, wireless mouse, headset, Entertainer booklet, free PC setup
• With TVs and DSLR cameras – get a Brother laser printer, backpack, tripod, memory card, Sony 500GB hard disk drive, Sennheiser wireless headphones

Mobility is driving consumer behavior in the Middle East market, with the traditional PC segment shifting to ultra-book and multifunctional laptop models to keep pace with the rise in other portable devices such as tablets and smartphones.

Gitex Spring Shopper is the first edition of the most eagerly-awaited bi-annual consumer event in the region. Serving as a curtain-raiser for local consumer trends, the event encapsulates the performance of various product categories in the following months. Global analyst IDC estimates that consumers will be one of the biggest IT spenders in the Middle East in 2014. In the UAE alone, consumers are expected to account for up to 30.5 per cent of the total IT spending in the country.

“We have been partnering with the Dubai World Trade Center for Gitex Shopper since its inception and, each year, we see a growth in the number of shoppers who plan their technology purchases around this key event on the regional calendar,” concluded Mr. Khanzadah.

For media queries:
Ketaki Banga
BPG Cohn & Wolfe
(T) +971 4 2953456 Ext. 310

Christy Abraham
BPG Cohn & Wolfe
(T) +971 4 2953456 Ext. 305