DLD announces Dubai Land Department’s 2014 ‘Why Do You keep It?’ charity drive unprecedented success

June 17, 2014 3:53 pm

Dubai Land Department (DLD) has announced that this year’s edition of its annual charity campaign, ‘Why Do You keep It?’ has achieved an unprecedented level of success. The organisation reported that more participants than ever before took part in the drive, with record quantities of donated items and material received by the organising committee from generous donors.

“We maximised our efforts for this year’s charity drive, which collects unwanted possessions to distribute to families in need in Dubai,” said Majida Ali Rashid, Assistant Director General, DLD. “We wo
uld like to express our deep appreciation and gratitude to all employees in Dubai government departments, other agencies and the general public, on their generous support and donations for this initiative, which have contributed to alleviating the suffering of the needy in the city,” she added.
Majida added that this year’s campaign, which ran from May 10-18, resulted in more than 2,000 boxes of items and materials benefitting over four thousand families. The number of boxes distributed this year was an astonishing three times the number sent out last year, with DLD working in tandem with other government and non-government agencies to organise, evaluate and sort all donations received.

Among the organisations supporting this year’s Why Do You keep It? campaign were: Ministry of State for the Federal National Council, Dubai Electricity and Water Authority, RTA, Dubai Customs, Department of Economic Development, Directorate General of Civil Defence and Sector Service Centres of Foreign Affairs. Invitations were also sent to public organisations, sports clubs and charities, including Emirates Human Rights Association, Al Wasl Sports Club, Dubai Charity Association, Ehsan Charity Association, Make a Wish Foundation, Dubai Healthcare City and Al Maktoum Airport.

“The spirit of compassion and the enthusiasm to help from all those taking part in this year’s initiative was clearly evident throughout the initiative. Due to the efforts made by our employees and supporters in promoting this year’s campaign, we have been able to achieve a significantly greater response than in previous years,” continued Majda. “This was a worthy charitable drive that provided much needed clothing, appliances, furniture and even food and other household supplies to those who are less fortunate than others,” she added.

Included in the donations this year were household utensils and kitchen items, leather products, shoes and bags. There were a significant number of larger electrical appliances, such as refrigerators, air-conditioners and fans, while others use the opportunity to give gave food parcels, sanitary materials and even small home furnishing items.