European property developer Preatoni sets up UAE sales & operations division

August 14, 2014 4:19 pm

Preatoni, the leading European property developer which recently opened Preatoni Real Estate in Dubai, has launched a dedicated sales division to handle the UAE realty market.

The company, which has built tourism and residential complexes, hotels and leisure centers worth EUR2.5bn in the MENA region, has adopted a non-exclusivity policy with UAE sales brokers, thus opening the doors for all sales agents.

“We are fully geared to unlock the potential of the UAE real estate market in residential, office, retail and hospitality sectors. Our newly established dedicated sales division will work in coordination with other units to drive sales and generate further demand in our projects,” said Edoardo Preatoni, CEO of Preatoni Real Estate. “We decided not to appoint any exclusive sales agents for any of our UAE projects with the goal of replicating our success stories in Europe, Baltic and the Middle East. So far, this model is paying off in the UAE market as we work with all brokers and agents to maintain open channels with key players in the market,” he added.

He further added, “Property management is our bread and butter. By leveraging our track record with hotels, resorts and other projects, we believe we do a good job of selling a product. Further, long-term investor care figures on top of our priority list, and our financial capability and experience in hospitality make it easier for the sales unit to successfully market our projects to end users as well as investors.”

Preatoni has built high-class tourism and residential complexes, hotels and leisure centers worth EUR2.5bn in the MENA region, including the Domina Coral Bay Resort in Sharm El Sheikh Egypt. The company aims to expand its portfolio of residential and commercial complexes through this dedicated arm, which will play an instrumental role in generating further demand for Preatoni’s current and future projects. Preatoni has regional headquarters in Milano, Italy; Tallinn, Estonia; Villnius, Lithuania; Riga, Latvia; Moscow, Russia; Sharm El Sheikh, Egypt and Dubai, UAE.

Preatoni has recently invested in Dubai Star Tower which is taking shape as a prominent landmark on the Dubai skyline and the company is slated to announce other major projects in the short term.

Preatoni concluded, “This sales unit will work in harmony with other concerned sections at our company. We are confident this move will take Preatoni ahead of competition, driven by the factors like strong track record, investor and client confidence and international profile.”