Master Builders Solutions launched in emerging markets

April 7, 2014 11:48 am

BASF announced the launch of the Master Builders Solutions brand in Oman. The brand strengthens BASF’s industry orientation. It stands for BASF’s commitment to provide the whole construction industry with tailored products and solutions.

Master Builders Solutions draws on a number of successful specialty brands such as Master Builders, Glenium and Ucrete®. It is based on a more than century-old tradition of innovations for the construction industry.

“In Master Builders Solutions, we concentrate our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction challenges of our customers,” said Dr. Tilman Krauch, president of BASF’s Construction Chemicals division.

The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services. The portfolio of products and services marketed under the brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunnelling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.

The launch of Master Builders Solutions in Oman will support BASF in further strengthening its position in this emerging market. It has already been launched – among other regions and countries – in Turkey, and the Gulf Cooperation Council countries. Africa, Azerbaijan, and Jordan will follow in May 2014.

“The introduction of the brand underlines that we are more than a supplier of individual chemical products. BASF combines its products and services under one brand to be the solution provider of choice for the whole construction industry. The new brand also highlights our position as truly global player in the construction chemicals industry,” said Dick Purchase, head of BASF Construction Chemicals division in the ORA region (Orient, Russia & Central Asia, Africa).

The Sultanate of Oman with its major plans of expansion in Infrastructure, Oil & Gas and Industrial Growth, will certainly give an opportunity to bring in new technology and innovation.

“BASF offers solutions to these challenges and surely projects like the Railways, Medical City, roads and bridges all over the Sultanate will benefit from the technologies we bring to the doorstep,” said Joseph Moraes, Regional Manager of BASF Construction Chemicals LLC in Oman.