“RAFAL” enriches the shopping experience in Riyadh in its “Burj Rafal” Community

April 2, 2014 1:22 pm

With the opening of the Burj Rafal Hotel Kempinski, Rafal, RAFAL Real Estate Development Company, the premier residential communities’ innovator has enriched the lifestyle of its Burj Rafal Community by launching the Boutique Boulevard; an exquisite boulevard of selected boutiques, designed to showcase elegant and luxurious retailbrands and complemented with stylish cafe?s and restaurants to become the most sought after address in Riyadh City.

The Boulevard, with a current occupancy rate of more than 60 %, reflects a unique shopping experience by offering a boutique-style high-end retail brands some of which are new entries to the Saudi market, such as GRAFF, Pionciana, L’odore, Breitling, Pagani, Cavalli Café, Vera Wang, The Boutique, Mariage Frères, EugibeCafé, Azen Grill and Alison Nelson Chocolate Bar. Burj Rafal Boulevard is destined to be the most desirable address in Riyadh; where an incomparable quality lifestyle is distinctive.

Mr. Mohammad Makki, Chief Business Development Officer, RAFAL, said ” Burj Rafal Boulevard is a luxurious assembly for high-end retail brands, a wealth of choice encompassing fine dining experiences, informal cafe? culture, culinary delights and the finest beverages and exclusive entrance. It is designed to reflect sheer elegance and pure luxury within an inspired, tasteful and stylish modern Najdi architecture. ”

Mr. Makki added ” the Boulevard attracts renowned international brands and fashion and haute couture houses to be the haven for the elite shoppers and fashion and luxury seekers in Riyadh. A new selection will join shortly the Boulevard to enrich the elegant lifestyle offered. ”

Mr. Makki continued “developing and launching the Boulevard as a commercial retail centre within Burj Rafal Community comes in line with RAFAL’s strategy of developing unique residential real estate products that offers both investors and clients quality homes in community-style worth living in”