By Reda Raad


One of the key founders who started TBWA\RAAD in Dubai and helped transform it from a startup of four people to a leading MENA communications group, which now operates a network of 12 full-service agencies, home to over 1,000 employees.

Reda led the diversification strategy of the group now encompassing TBWA Advertising, Integer Shooper Market, Ketchum Raad Public Relations consultancy and Digital Arts Network.

Reda graduated from Syracuse University, New York with a double major in Advertising and Marketing Management.