4th edition ‘Aromas del Ecuador’ to provide trading platform for UAE companies

July 20, 2014 11:38 am

With the continuous mission in promoting coffee, cocoa and chocolate export supply to foreign countries, PRO ECUADOR – the Trade and Investment promotion organisation of Ecuador is organising its fourth consecutive ‘Aromas del Ecuador’, a business matchmaking forum to take place on 4th and 5th of September in the Ecuadorian capital Quito.

The UAE’s coffee consumption market is set for remarkable growth and will be worth AED409 million (US$112 million) by 2017, according to a research by Euromonitor. Ecuador’s total coffee exports was valued at AED799 million (USD219 million) in 2013, with UAE coffee imports from the country increasing by 55 percent from AED525,600 (USD144,000) in 2012 to AED967,250 (USD265,000) in the same year.

At the ‘Aromas del Ecuador’, PRO ECUADOR is sponsoring a UAE coffee importer to attend the specialised business matchmaking event, which will provide a unique opportunity to meet with Ecuadorian exporters of coffee, cocoa and chocolate including a visit to site farm production and factories.

“Our main objective is to enhance trade relations between Ecuador and foreign countries and UAE is one of our key partners in terms of exporting the countries’ rich and high quality products especially that the consumption of coffee, cocoa and chocolate is on the rise in the country,” said Hussam Hassan, Head of the Ecuadorian Commercial Office in Dubai.

“Aromas del Ecuador offers a perfect platform to showcase the country’s best coffee, cocoa and chocolate products. Visitors from around the world will have the chance to visit farms of producers and factories to gain insight about the country’s products,” Hussam added.

Recognised nationally and internationally as one of the leading producer and exporter of high quality coffee, cocoa and chocolate, Ecuador’s business matchmaking event is set to attract local UAE companies and visitors and various other countries including Canada, USA, Mexico, Chile, Germany, Spain, France, Netherlands, Italy, United Kingdom, Sweden, Turkey, China, South Korea and Japan.

The thriving UAE chocolate market reached AED588 million (USD161 million) in 2014 with a growth rate of 27 percent in sales value and 14 percent in volume as estimated by AC Nielsen Audit. Both Dubai and Abu Dhabi have introduced chocolate to their date confectioneries industries, thus, creating new taste and experience of the national fruit.

According to a report from KPMG Global Audit Company, chocolate sales in the Middle East and North Africa will grow by 61 percent to reach AED21.17 billion (USD5.8 billion) in 2016. Meanwhile, in the GCC countries, chocolate prsnes, which includes sweetened cocoa powder, chocolate and other food preparations containing cocoa as well as sugar confectionary containing cocoa are among the top commodity imports. In 2011, UAE was second biggest importer of chocolate prsnes among GCC countries reaching 37,155 tons.

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