is first to launch new knowledge-sharing channel between academics and professionals in Middle East

April 27, 2014 4:34 pm, the Middle East’s number one job site, has announced the launch of its new Educator Program. The program, a part of the Specialties platform, is designed to engage educators and encourage them to share their knowledge with their peers from across the world, while also providing them with the tools they need to get realistic insights from today’s marketplace and teach with a global view.

“The Educator program will empower educators with the ability to connect directly with professionals, allowing them to share knowledge and insight with career men and women around the region,” said Omar Tahboub, VP of Product, “We hope it will be instrumental in bridging the gap between education and the workplace. Professionals throughout the Middle East and North Africa (MENA) region see a gap between the skills they learn at university and those in demand in the regional job market and according to the ‘Workplace Dynamics in the Middle East and North Africa’ poll (June 2013), 20% of job seekers blame the educational system to some extent for being somewhat ill-prepared for the current job market. We are very excited about the program because it is the first of its kind to connect between these two groups in the region. It will enable academics to share their thoughts and expertise globally and contribute towards the MENA region’s economic development through education. Moreover, this a completely free service for professionals, and it is in line with our continuous efforts to offer the world truly innovative products, which will empower our users with the latest knowledge about the employment industry and career trends in the region.”’s Educator Program allows academics to be recognized as an innovative educator in their area of expertise, while connecting and collaborating with a global community of peers. They can share the knowledge and expertise with fellow educators and other industry professionals, while gaining insights into other fields of interest and expertise from the professionals engaged in them. There are tremendous benefits for professionals too, as they are able to pose their questions to, and share knowledge and insights with the global community of academics, while staying up to date with the latest research in their areas of interest and expertise. Moreover academics and professionals can through their dialogue and interactions benefit from all the benefits of the Specialties program including personal brand building, industry exposure, rankings, referrals, recommendations and endorsements.

Tahboub elaborates, “The Educator program has a goal of building a community that encourages teamwork, collaborative problem solving, and learning. It’s also a part of the Specialties platform, meaning that it will enrich the online presence of participating educators and professionals. The need to showcase one’s skills and expertise is very important and data from the Personal Branding in the Middle East and North Africa poll (September 2013) shows that 97% of professionals in the MENA region would like to show their key skills and expertise in a more creative way. The platform is a unique solution to credentialing skills that are not well captured in a traditional CV. This approach leverages social learning to empower professionals across all industries and career levels to demonstrate important skills that employers greatly value.”