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DFRE hails long-standing support of key business entities in ensuring success of DSS

August 6, 2014 9:45 am

With the 17th edition of Dubai Summer Surprises (DSS) moving into top gear with the launch of world-class events including world premieres of internationally renowned entertainment concepts, concerts, theatrical shows and an array of shopping options and a mega promotion, the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) has hailed the support and commitment of its Strategic Partners and Key Sponsors in ensuring the success of DSS year after year.

Since it was launched in 1998, DSS had grown in popularity over the years, and today has become a major regional attraction, an achievement that is largely due to the whole-hearted support extended to DFRE by leading business entities since the inception.

Saeed Al Falasi, Director, Strategic Alliances Division at DFRE, said, “As we usher in the latest edition of Dubai Summer Surprises, DFRE is confident that this iconic summer extravaganza, which is a part of the annual calendar of festivals and celebrations organized by DFRE will again be a huge success this year. Our upbeat assessment stems from the continued support offered to DFRE by leading business entities, who have constantly ensured that the public-private sector partnership nurtured by DFRE from the outset continues to flourish throughout the year.”

“The support that we have received from some of the biggest entities in the UAE has helped raise the stature of this event at the regional level, leading to an influx of visitors to Dubai at this time of the year. Indeed, DFRE is very proud of this unique alliance with the private sector, especially since it has contributed tremendously towards enhancing the quality and diversity of our events and offerings. We thank our sponsors for their continued support toward making DSS an arena for family fun,” he added.

DFRE’s Strategic Partners and Key Sponsors have also hailed the popular summer extravaganza, and pledged their continued support towards ensuring the success of DFRE’s festivals and celebrations. DFRE’s Strategic Partners for 2014 are Emirates, AW Rostamani Group, The Dubai Mall, Al Futtaim Group (Dubai Festival City Mall), MAF Properties (Mall of the Emirates, Deira City Centre, Mirdif City Centre), Mercato, Paris Gallery, Dubai Duty Free, ENOC, Meraas Holding and BurJuman while the Key Sponsors of DSS 2014 are Dubai Properties Group, Ibn Battuta Mall and MasterCard.

“The world knows Dubai as an aviation hub. Dubai Summer Surprises is about Dubai as a hub of summer fun. And with Emirates, the fun and the unique travelling experience start even before you arrive in the city. Our aircraft are packed with entertainment to keep everyone happy – whether it be the latest Hollywood blockbusters or our children’s channels with dozens of children’s films. We have friendly cabin crew from all over the world who understand children and the needs of families. We are very proud of what we do and the fact that around 2.3 million children travelled with Emirates last year is a reflection of our commitment to family travel. This year, we are connected to more destinations than ever before – 143 – and we are flying more of our flagship A380s into Dubai than ever before – 50 – including the latest A380 services from Kuwait and Mumbai, ” said Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, Commercial Operations, Centre.

AW Rostamani Group
Khalid Al Rostamani, Vice Chairman, AW Rostamani Group, said, “AW Rostamani Group has had a significant part to play in Dubai Summer Surprises and is once again delighted to support this extravaganza as a strategic key partner. Dubai Summer Surprises is one of the best-known and most-loved events in the Middle East calendar and year on year our participation in DSS reflects our strong commitment to Dubai’s vision of providing the finest products and services to its citizens, residence and visitors. AW Rostamani Group has a history of unbeatable offers during DSS. We anticipate a great response as people are very keen on taking advantage of the various festival offers as DSS ensures Dubai continues to be one of the world’s premier shopping destinations. As part of the annual festivities, AW Rostamani, through its flagship company Arabian Automobiles, the exclusive distributor of Nissan, Infiniti and Renault in Dubai and the Northern Emirates, has special offers and activities aimed at encouraging everyone to get fully involved.”

The Dubai Mall
Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said, “The concerted initiatives of the Dubai Festivals & Retail Establishment in promoting Dubai as the definitive family destination this summer have energized the city’s retail, hospitality and tourism sectors. Promising unlimited fun for the family, the Dubai Summer Surprises campaign helps fulfill the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to drive tourism to Dubai all year round. The Dubai Mall, as the world’s most visited shopping and lifestyle destination, has lined up an amazing array of activities that are free for the public, and aimed at delighting families and children through exclusive workshops, in addition to a wide array of in-store promotions, to make this summer truly memorable for all our visitors.”

Al Futtaim Group – Dubai Festival City Mall
Murray Bell, Managing Director, Retail, Al-Futtaim Group Real Estate, said, “As strategic partners, we are pleased to work closely with DFRE again this year to introduce wonderful experiences to both UAE residents and tourists. Children will have a lot to look forward to this DSS as we are hosting daily engaging live shows & fantasy workshops such as the signature event, ‘ Modhesh Summer Fashion’, & the popular ‘Dexter’s Laboratory’. To add to the excitement, Dubai Festival City Mall is offering its shoppers a chance to win one of five all-expenses paid ‘Disney Fantasy Cruise’ holidays for the family. With this we hope to give our shoppers even more reasons to celebrate with us this DSS.”

MAF Properties (Mall of the Emirates, Deira City Centre, Mirdif City Centre)
Hussain Moosa, Associate Director – Property Management, Shopping Malls for Majid Al Futtaim Properties, said, “As a strategic partner of the Dubai Festivals & Retail Establishment (DFRE), we have always supported the initiatives for key festivals in Dubai since its inception. Dubai Summer Surprises has always been a key retail period for Majid Al Futtaim shopping malls for 17 years now and we are looking forward to having another successful festival.” “This year, we are offering many great moments to our customers at Mall of the Emirates, City Centre Mirdif and City Centre Deira with a diverse set of shopping treats and entertainment. We will have something for everyone to enjoy, residents and tourists alike. With the summer season of fun and holidays attracting people to Dubai, Majid Al Futtaim malls are here to offer visitors a spark to their time with friends and family while they shop, dine and remain amused,” he added.

Nisreen Boustani, PR and Corporate Communication Manager. Mercato and Town Centre Jumeirah, said, “Mercato shopping mall, a Strategic Partner of Dubai Festivals and Retail Establishment (DFRE) is delighted to be working closely with the DFRE once again this summer. Mercato appreciates DFRE’s support during the big annual festivals and aims to make this year’s Dubai Summer Surprises even more fun-filled and memorable than ever before. Dubai Summer Surprises is one of our most important festivals of the year and our main focus is keeping families and children entertained during this period. From 2nd August until 5th September, Mercato’s festival theme is jungle mania which is bright, fresh and colourful. With an exciting line-up of jungle themed shows and and beautiful mall decorations, Mercato aims to transport you to The Congo and beyond!”

Paris Gallery
Mohammed Abdul Rahim Al Fahim, Paris Gallery CEO, said, “Dubai Summer Surprises is a world-class festive event that has positively impacted the economy of Dubai and the UAE in general. 60% of this impact has come from the retail sector. In the past few years we have witnessed the progressive growth of UAE’s retail sector with increasing shopping activities on account of Dubai’s unique events. There are many activities during the summer season initiated by DFRE that helps boost the economy of the country. And these festivities are complete with a variety of retail offers and entertainments. The summer events also complement the steady growth in the number of tourists that visit the country during this time.” “Dubai is an example of creativity, and it has never failed to surprise or impress us, especially in the area of festivals and retail. DFRE has done a fabulous job in making this possible. Unlike other nations where similar yearly events are held, Dubai builds upon its past successes, adding newer and more exciting events each year. This creates a competitive atmosphere, bringing about an increased level of creativity and innovation among retailers and other related sectors for the benefit of Dubai’s shoppers. As a strategic partner of DFRE, we are aligned with the goals of DFRE. We are working towards maintaining and improving the image of Dubai that has been built through years of hard work and determination,” he added.

Dubai Duty Free
Salah Tahlak, Senior Vice President-Corporate Communications , Dubai Duty Free, said, “Dubai Duty Free is committed to supporting events that attract visitors throughout the year, especially this summer season and our range of exciting offerings will reflect that. As a Strategic Partner, we are delighted to be associated with DFRE and all of their related events including Dubai Summer Surprises, which encourage a huge influx of visitors while providing residents and visitors alike with an exciting summer season.”

Burhan Al Hashemi, Managing Director of ENOC Retail, said, “The various activities undertaken by the Dubai Festivals & Retail Establishment complement the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, to establish Dubai as a year-round destination, while also driving the growth of the retail, hospitality and tourism sectors. ENOC, a long-term strategic partner of these activities, is supporting the summer campaigns through a mega-promotion under the theme ‘Stop, Shop and Live for Free’ across the ENOC/EPPCO service station network. Through the campaign, we aim to make a positive difference to the community and touch the lives of people, underlining Dubai’s status as a city that truly cares for its residents and visitors.”

Meraas Holding
Fahad Kazim, Chief Commercial Officer, Meraas Holding, said: “Dubai’s retail industry is globally considered truly unique offering visitors a shopping experience that is unrivalled. With a clear-cut mandate to complement and redefine the retail landscape, Meraas Holding has introduced two stunning concepts in the span of a year – Citywalk and The Beach that bring a range of never-seen-before retail offerings to Dubai’s residents and tourists in uniquely built outdoor spaces. In a bid to further consolidate the contributions of the retail sector and enrich the visitor experience, we have signed a strategic partnership with Dubai Festivals and Retail Establishment to participate in Dubai Summer Surprises. Given the positive forecasts from travel and tourism experts for summer 2014, we anticipate significant returns from the latest edition and believe that such festivals and promotions will further support the growth of our tenants’ businesses.”

Leigh Regan, Chief Operating Officer, BurJuman, said, “As one of the pioneering players in Dubai’s retail scene and a long-term strategic partner of DFRE events, BurJuman is once again pleased to be a part of DSS. Our focus is on providing a well-rounded retail experience to our visitors – with a great collection of brands, discounts, raffles and promotions coupled with entertainment for families shopping with kids during the summer break. This year marks a further step in our strategic partnership with DSS as we collaborate to bring the highly popular global entertainment brand TRANSFORMERS to Dubai with a world premiere live show at BurJuman. Shoppers can also look forward to great opportunities to win big with prizes of more than Dhs500,000 up for grabs as part of the DSS shopping raffles. We definitely see a spike in regional visitors during DSS and we anticipate this year will be no different. As always, we expect the city-wide festival to be a bright spot in the summer retail season.”

Dubai Properties Group
Khalid Al Malik, Group CEO of DPG, said, “We at DPG are honoured to partner once again with Dubai Festivals & Retail Establishment, an organisation which has played a major role in promoting Brand Dubai regionally and globally by organising world class events and activities that enrich the lives of Dubai residents and visitors alike. DSS attracts hundreds of thousands of visitors to Dubai every year, and we are delighted to offer our destinations and resources to ensure this year’s events are even more successful.”

Ibn Battuta Mall
Omar Khoory, Director of Nakheel Retail, said, “Nakheel is delighted to sponsor this year’s Dubai Summer Surprises. Our flagship Ibn Battuta Mall is gearing up to welcome hundreds of thousands of visitors who will experience unrivalled shopping, entertainment and promotions throughout the event. Ibn Battuta Mall’s extensive attractions for DSS include live TV shows, roaming entertainment, Adventure Times Live Show and a host of promotions offering amazing prizes. We look forward to a successful 2014 Summer Surprises, and to supporting future DSS events as we expand our portfolio of retail projects, including extensions to Ibn Battuta and Dragon Mart, as well as new malls at Palm Jumeirah and Deira Islands.”

Eyad Al-Kourdi, UAE Country Manager, MasterCard, said, “Our cooperation with ‘Dubai Summer Surprises’ over the years has enabled us to strengthen communication channels with our customers, businesses and consumers. This festival has a positive impact on the economy especially as it attracts tourists and visitors from all over the world.” He added, “According to the latest findings of the MasterCard GDCI report, Dubai ranked among the top destinations for the fourth year in a row, beating cities like New York and Istanbul. This ranking reflects the international status of UAE as a preferred destination. And once again this year, we are offering exclusive privileges, prizes and rewards to consumers when they shop using MasterCard payment solutions during the festival period.”