Dubai Municipality updates customers’ category list

July 1, 2014 2:10 pm

In an effort to implement best customer relations activities, Dubai Municipality has started updating its customer category list.

It was announced by Khalid Mohammed Badri, director of customer relations department of the civic body.

He said the first categorization project was done in 2010 and since then the civic body has been keen on updating it according to service categories newly added.

According to him this move will help civic body to prepare best customer relation activities plan and to fix apt channels of communication considering the diversity of customer groups.

Apt budget allocation and best marketing strategies can be had once the categorization of customer groups been done properly, he said.

He added saying that the categories which are set by the customer care section at the department include 3 main levels and 8 secondary sectors and 53 customer groups.

The department has started working with other civic body departments to finalize core service categories, prior to the customer categorization projects.

As per the new figures Dubai Municipality has 269 core services delivered by 19 main departments.