Endpoint Middle East appoints Peter Krikhaar as Managing Director

April 19, 2014 10:18 am

International brand implementation consultants Endpoint have announced the appointment of Peter Krikhaar to the new role of Managing Director, Endpoint Middle East.

Krikhaar joins Endpoint having spent the past 8-years as a Director at the VIM Group. In his new role at Endpoint he will be tasked with leading the company’s operations in the Middle East and North Africa as the company focus on delivering a world-class service to clients across the region.

With three key business areas; brand implementation, wayfinding and product innovation, Endpoint has been a leading force in the Gulf region since 2005. They have worked with a number of the areas biggest brand agencies and architectural practices and their impressive roll call of clients include Hamad Medical Corporation, Emirates NBD, Ooredoo and some of the regions biggest construction projects – Qatar Petroleum District and the Doha Exhibition and Conference Centre. They have offices in Dubai and Doha as well as a European head office in London.

Speaking of his appointment Krikhaar said, “I’m looking forward to helping elevate Endpoint’s business in the Gulf region to the next level and playing a significant role in helping the company achieve its ambitious vision.”

Endpoint’s Managing Director, Gideon Wilkinson, said of the appointment, “I am really delighted to welcome Peter to Endpoint. He is one of the most experienced and well-respected people in the brand implementation field and this is a real signal of Endpoint’s intent and confidence in the Gulf region that he has come on board.”

Krikhaar will be based out of Endpoint’s Dubai office situated in Tower B of the Business Central Towers.

You can contact him at +971 4447 5846.


Daniel Kay
Telephone: +44 (0)20 7089 2670