HKTDC to debut Hong Kong Lifestyle Expo in Dubai

December 10, 2013 8:38 am

The Hong Kong Trade Development Council (HKTDC) — the global marketing arm for Hong Kong-based manufacturers, traders and service providers – announced here today it will host the first edition of Hong Kong Lifestyle Expo in Dubai from December 11 to 12, 2013.

H.E. Abdulla Al Saleh, Undersecretary for Foreign Trade at the UAE Ministry of Economy, will be the guest of honour and co-officiator of the signature event. Mr. Raymond Yip, Assistant Executive Director of the HKTDC, will be the Hong Kong mission leader for the maiden Hong Kong Lifestyle Expo in Dubai.

The Lifestyle Expo will be open from 10am to 6pm on the first day and 10am to 3pm on the second day at the Grand Ballroom of Conrad Dubai, Sheikh Zayed Road.

Over 60 selected companies from Hong Kong will be featured at the exhibition, showcasing their products aimed at building business ties with the UAE. Reflecting the growing capabilities of Hong Kong’s increasingly creative and innovative designers, the first of its kind Lifestyle Expo in Dubai will provide total sourcing solutions from Asia.

Hong Kong’s leading companies will showcase their trendy, stylish and quality products in the sectors of consumer electronics, electrical appliances, garments, textiles, fashion accessories, gifts, household products, watches and clocks as well as food and beverages.

Commenting on the inaugural Lifestyle Expo in Dubai, Mr. Perry Fung- Regional Director for Middle East and Africa at Hong Kong Trade Development Council, said, “At the Hong Kong Lifestyle Expo in Dubai, buyers will be able to source from a wide selection of innovative lifestyle products without leaving the country, while meeting potential suppliers face-to-face. The signature exhibition is expected to attract importers, distributors, mass retailers, mail-order houses, department stores and specialised stories in the UAE and surrounding countries.”

“The HKTDC is the statutory organisation responsible for promoting and developing Hong Kong’s trade in products and services. At the Dubai Lifestyle Expo, the organisation will provide one-on-one business-matching services for buyers, as well as online sourcing solutions and sourcing publications. In addition to the products exhibition, Small-Order Zone — developed by the HKTDC — will also be staged for the first time in Dubai,” he added.

The Small-Order Zone features a line-up of high-quality products, from electronics and houseware to gift products, available in orders of 50 to 1,000 pieces. The Small-Order Zone has earned the UFI Marketing Award for 2013, which recognises the initiative for helping buyers and exhibitors expand their business and remain competitive amid global economic uncertainty.

Mr. Fung further said, “Lifestyle Expos have a successful track record in promoting trade between companies from Southern China and new markets worldwide. Previous Lifestyle Expos have been in Budapest, Hungary; Mumbai, India; Warsaw, Poland and Jakarta, Indonesia.”

For the Middle East region buyers, the Hong Kong Lifestyle Expo in Dubai is a one-stop opportunity to source Hong Kong’s affordable, international-quality lifestyle products and services. Visitors are offered free on-the-spot business matching services and an introduction to the HKTDC’s online services, including product searches and Hong Kong supplier lists.

The UAE is Hong Kong’s largest export market in the Middle East. Hong Kong is an international financial center located in the heart of Asia with transparent business environment and the free flow of capital and information. It provides many advantages to companies in the Middle East. Due to its proximity to the world’s second largest economy China and its strategic location between the UAE and many Asian economies, Hong Kong is the central business district and trading hub of Asia, and the ideal location for many overseas companies to setup regional or representative office for their Asian markets.

The HKTDC organises more than 30 trade exhibitions each year. Nine of these fairs are the biggest of their kind in Asia, while three are the world’s largest, namely, the HKTDC Hong Kong Gifts & Premium Fair, the HKTDC Hong Kong Watch & Clock Fair and the HKTDC Hong Kong Electronics Fair (Autumn Edition).