KSA’s consumes confidence holds steady in Q2 2014

July 23, 2014 11:53 am

KSA consumer confidence held steady at 102 for two consecutive quarters, according to consumer confidence findings from Nielsen. Confidence declined over the previous quarter in the overall Middle East/Africa region (93), decreasing one point. Among the region, UAE led the way for Middle East/Africa consumer confidence with an index of 109, a decline of five points from first-quarter 2014. Egypt (81) reported a drop of six points compared to the first quarter. South Africa posted the only regional confidence increase, climbing three points to 85, and confidence held steady in Pakistan (99).

“In the Kingdom of Saudi Arabia, consumer confidence remained stable after a one-point increase in the first quarter,” said Arslan Ashraf, Managing Director, Nielsen Arabian Peninsula. “It is on a high level and KSA respondents are positive about the country’s future financial and economic stability.”

In conjunction with the second-quarter index release, Nielsen is unveiling a new interactive data visualization tool based on nine years of historical global consumer confidence data, which spans 60 countries and represents a global online population of some 2 billion consumers. The Nielsen Global Consumer Confidence Trend Tracker allows users to select a variety of different data points related to consumer economic sentiment to create dynamic visualizations by region, country, issue, and time period.

The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns, and spending intentions among more than 30,000 respondents with Internet access[1] in 60 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.


Positive perceptions about local job prospects over the next 12 months increased in the second quarter in the Middle East/Africa region by 2 percentage points up to 42 percent. Conversely, in the KSA, the trend was slightly downward: 51 percent of respondents registered positive perceptions of employment opportunities, compared with 53 percent in the first quarter.

More than half (56%) of Middle East/ Africa respondents viewed their personal finances in a positive light which held steady from the first quarter. In the KSA, 59 percent of the respondents believed the state of their finances was good or excellent, down from 62 percent in the first quarter.

Recessionary sentiment improved in the Middle East / Africa region, where the percentage of respondents who believed they were in recession dropped from 73 percent in the first quarter 2014 to 71 percent. Only 44 percent of KSA respondents believed they were in a recession in the second quarter. The sentiment was down 7 percentage points from Q1 and 1 point down from the same time period the previous year (Q2 2013).