New appointment to boost Middle East video and mobile ad industry

August 20, 2014 4:04 pm

Amer Attyeh has been appointed as Regional Business Head for the Middle-East and North Africa by Exponential Interactive to help marketers harness the explosive growth of video and mobile and meet their increasing need for a ‘one-stop’ solution across all digital formats.

Exponential, who provide advertising intelligence and digital media solutions globally, serve ads to 450 million people every month – over 1/6 of the world’s internet population.

Attyeh, who was previously in charge of AdoTube, Exponential’s in-stream video division, will now be responsible for growing Exponential’s entire business in MENA across all four divisions – encompassing video, mobile and display advertising.

He originally started at Exponential’s display advertising division Tribal Fusion over three years ago as Business Manager.

Richard Pook, Exponential’s EMEA managing director, said: “Amer has a great relationship with our clients and together with his knowledge of all Exponential’s offerings, particularly video, he’s extremely well placed to provide the best mix of solutions to help them achieve higher reach, awareness and engagement across the multiple formats in which people consume digital media. He’ll help our clients improve ROI at exactly the same time as growing our business.”

Attyeh said: “The Middle East digital industry is at a seminal moment. Marketers want to be better educated about the fantastic opportunities offered by the various digital platforms but also, in such a complex environment, they want help to buy this media in the most effective way. In effect, we’re the second largest ad network in the region which means we’re very well placed to help them achieve both and I’m really excited about the responsibility of making this happen.”

“In particular, my initial focus will be on helping clients tap into the huge increase in consumption of video and mobile content so they can make smarter and more effective marketing decisions as well as preparing for the launch of our three new interactive video ad formats.”

Attyeh will be based in Exponential’s Dubai Media City office.