New sales office for Ruukki in the Middle East

June 29, 2014 11:18 am

Ruukki is expanding its sales network in the Middle East by opening, in June 2014, an office in Dubai, United Arab Emirates. Opening this new sales office is in line with Ruukki’s aim to increase the share of special steel products and develop its distribution and partnership network and to provide a faster and more flexible service, together with technical support.

The Dubai sales office will cover the entire Middle East, as well as Pakistan. Ruukki is looking forward to strengthening its offering and service across the entire region.

“Ruukki’s new sales office will offer more comprehensive range of special steels. Ruukki is also seeking a strong position in developing sales to, for example, trailer manufacturers in the Middle East,” says Thomas Hörnfeldt, SVP, Special Steels & International Sales at Ruukki Metals.

Ruukki is also present in Middle East through its Certified Partner Steelforce, who currently distributes Ruukki’s special steels through its network and stocks in the area.

Ruukki specialises in steel and steel construction. We provide customers with energy-efficient steel solutions for better living, working and moving. We have around 8,600 employees and an extensive distribution and dealer network across some 30 countries including the Nordic countries, Russia and elsewhere in Europe and the emerging markets, such as India, China and South America. Net sales in 2013 totalled €2.4 billion. The company’s share is quoted on NASDAQ OMX Helsinki (Rautaruukki Oyj: RTRKS).

Ruukki’s special steels translate into more value using less material in customer applications. This means e.g. lighter vehicle structures, which saves energy, reduces emissions and prolongs life cycles in applications requiring wear-resistance.

Jenan Al-Mussawi
PR Newswire Middle East and North Africa
Phone: +971 4401 9600 |