Ramady spearheads Middle East expansion for MSS Electrical

August 21, 2014 4:13 pm

Having recently returned to the UK, well-respected GCC business consultant, Hassan Ramady, has chosen development of family-owned UK Company, MSS Electrical, as his next project in the Middle East.

With almost four decades of experience, Hassan joins the global specialist as an advisor to the board.

Headed by British-born brothers Gerard and Liam Hall, MSS Electrical comprises of two distinct divisions – LED lighting and wiring accessories, One Electrical and copper and engineered components, MSS.

Hassan established Chester-based Optimus International Consultancy to advise companies and open the markets through his vast networks gained over 37 years in the Gulf Cooperation Council (GCC) in the oil and gas, power generation, construction and solar industries.

He occupied senior positions with Rawabi Holding, a prestigious and well-established multi-billion dollar company, as group vice president and Al-Rushaid Group as senior vice president, where he held board memberships of local and international companies. Both companies are based in Alkhobar – Kingdom Of Saudi Arabia.

Hassan also worked in the UAE for 28 years diversifying the activities of the Alfahim Group, in the oil and gas and contracting sectors and was involved with the establishment of BICC Middle East Cables, renowned cable manufacturers.

Hassan said: “The MSS Group is a highly successful company with a powerful ambition and determination to grow and I am delighted to be joining a team that’s knowledgeable, passionate and highly skilled. I look forward to helping drive forward its aggressive growth plans in the Middle East through MSS Electrical.”

The MSS Group has sustained an active presence in the Middle East for more than 30 years. The group employs 400 staff across a number of sites in the UAE, India, South Africa and United Kingdom.

Group turnover for the current financial year is forecast to exceed $80m.

Unlike its competitors that look to Asia for support, MSS Electrical prides itself on offering clients a complete in-house design service led by a team of qualified technical specialists and procurement experts.

Gerard Hall added: “Hassan brings with him a wealth of expertise and we are thrilled to welcome him on board.

“His invaluable local knowledge combined with our technical innovations will enable us to create highly sustainable solutions that support the region’s vision to reduce energy consumption and capitalise on its current growth spurt in preparation for EXPO 2020.”

Liam Hall concluded: “Hassan’s industry experience speaks for itself and will greatly benefit our growing client base in this part of the world.

“The pace of growth in the Middle East means that it’s crucial that we continue to broaden and strengthen our offering and Hassan’s appointment is testament to the commitment that MSS Electrical has to the region.”