Reebok and Talise Fitness forge new alliance

August 18, 2014 12:23 pm

Reebok and Talise Fitness, Jumeirah Hotels & Resorts’ luxury health clubs, have forged a new alliance that will see Reebok become the official outfitter for the state-of-the-art lifestyle and wellbeing provider.

As a true pioneer in the training and fitness arena, Reebok is bringing the world’s fitness community together by empowering people to be fit for life. The brand is building up important partnerships such as CrossFit, Spartan Race and most recently an alliance with LES MILLS™, the largest provider of group fitness programmes in the world.

“The alliance with Talise Fitness is a continuation of Reebok’s commitment to bring the latest and most sophisticated apparel and footwear to people seeking a healthy and active lifestyle,” commented Mark Greiner, General Manager for Reebok in the Middle East. “Following the recent success of the LES MILLS fitness education sessions and Master Classes held at Talise Fitness, as well as our already successful global alliance with LES MILLS, it was evident that the three brands share a common vision of inspiring people to enjoy fitness experiences together. Reebok’s innovative collections will now be worn by the expert trainers and lifestyle coaches at Talise Fitness,” added Grenier.

To celebrate the new alliance Reebok, Talise Fitness and MEFITPRO, the agent for LES MILLS™ in the Middle East region, hosted an exclusive media event at Talise Fitness, Jumeirah Beach Hotel. Attendees were given a short overview of each of the brands, before being invited to participate in a series of LES MILLS™ fitness classes. The 20-minute classes included RPM, Body Pump and Body Balance.

“Talise Fitness continues to set new standards in innovative wellness solutions and we are proud to collaborate with the leaders from the industry. We are very excited to partner with Reebok as both companies share the same vision. Talise Fitness and Reebok are committed to assist people in adopting a more physically active lifestyle and improving their social wellbeing. This is only the beginning of a long-term relationship with Reebok and we are enthusiastic about our future joint fitness activities,” said Cedric Betis, Group Director of Wellness for Talise Fitness.

Celebrating its rich heritage in fitness and strengthening its studio category with a younger more contemporary feel, Reebok has collaborated with LES MILLS™ to develop workout apparel that is modern, innovative and fierce, as well as, developing invigorating product ranges for dance, aerobics, yoga and cycling.

“At Talise Fitness we place a great amount of attention towards our Group Exercise activities and the LES MILLS™ classes are clearly our most popular ones,” continued Betis. “We are delighted to have our expert trainers and lifestyle consultants wearing the innovative Reebok outfits. They’ve never looked so good!”