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Rubber World Industries to consolidate leading presence in the Middle East market with launch of new products at The Big 5 Show 2014

November 16, 2014 11:50 am

Rubber World Industries LLC (RWI), the leading manufacturer of closed-cell rubber insulation ‘Gulf-O-Flex’ in the Gulf and South East Asia, and part of the international business conglomerate, the Shaikhani Group of Companies, as a part of its continuing move to reinforce its leading market position across the Middle East region, has announced the launch of two of its latest products during its participation at this year’s edition of ‘The Big 5 International Building & Construction Show,’ the largest gathering of the construction industry in the Middle East, which is being held from November 17 to November 20, 2014 at the Dubai World Trade Centre (DWTC). The company will be releasing ‘XPE-GOF XPE Insulation,’ a green eco-friendly insulation product and ‘Gulf.O.Glue, an adhesive glue with lower Volatile Organic Content (VOC).

According to the company’s senior executives, the release of the two new products proves to be both timely and strategic as the region’s construction industry is currently demonstrating huge construction activity, which in turn has also created a key demand for world class building materials, particularly insulation and rubber-based building products.

‘XPE-GOF XPE Insulation’ has been classified as CFC and HCFC free and has also been identified as a recyclable material. The product’s composite aluminum polyolefin sheet and tubes have been designed using the latest plastic modified technology. The main raw material used is polyolefin, which has no PVC and gives out low smoke and non-toxic matter. ‘XPE-GOF XPE Insulation’ is usually laminated with aluminum foil and self-adhesive, which is more popular in duct insulation application. GOF XPE is suitable for thermal insulation, condensation control and sound absorption. The foam has soft smooth texture, closed cell polyolefin structure, eco friendly and energy saving characteristics. The product also has the lowest heat conduction (0.032-0.038W/m-K), which reduces the loss of calorific capacity. Long time usage can lower energy expenditures and the cost, making it suitable for making heat preservation pipes and boards. It also has other key features like mildew growth resistance and anti-fungus capability, suitable for humid environments in all kinds of HVAC & R applications.

“We are looking forward to our participation at this year’s The Big 5 Show, which has become a ‘must-attend’ event for the region’s construction industry,” said Rizwan Shaikhani, Managing Director, Rubber World Industries. “Our presence this year will see the launch of two of our latest products, ‘XPE-GOF XPE Insulation’ and ‘Gulf.O.Glue,’ which has been designed to address the growing demand for world class insulation tubes and highly effective and efficient adhesives for construction use. The release of these new products reflects our growing commitment towards today’s construction and building industry–developing high quality, durable and highly-effective products.”

Meanwhile, ‘Gulf.O.Glue,’ which is low on VOC, has been specially formulated to provide excellent exterior and interior adhesion. The foam board adhesive is a premium grade formulation for bonding foam board insulation to a variety of surfaces. ‘Gulf.O.Glue’ is a latex-based adhesive specifically designed for bonding polysterene foam to itself–permanently joining foam boards to the substrate without compromising the insulation value of foam.

RWI’s participation at The Big 5 Show 2014 follows after the company’s successful presence at some of the world’s leading conferences and exhibitions on building materials like the AHR Expo Mexico 2014, the Iran HVAC & R Show 2014 and Baku Build 2014.