Apple i-phoneX sales good news for Q1 thanks to this feature

February 2, 2018 11:32 am


Apple Inc. quelled concern over lackluster iPhone demand with results showing that when consumers buy the gadget, they’re willing to pay up for the most-expensive model. Bloomberg’s Alistair Barr reports on “Bloomberg Technology.”

“The story is iphoneX, which at first we thought the numbers weren’t going to be that good for Q1,” said Alistair.

“But looking at average selling price for iphones of $800, shows that buyers are going for the priciest or top iphones.”

Read: Apple fans lash out after company admits it tampered with older iphone models

He said Apple’s goal is to increase the sales of top iphones, like iphone10 which is the most popular week after week since launch.

Apple’s iphones are still among the top 5 selling smart phones in China, Japan and ther US, but demand for smart phones in general has declined.

“What’s going for iphoneX is its Augmented Reality (AR) feature which is where the company’s strategy is heading.”

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Hadi Khatib
By Hadi Khatib
Hadi Khatib is a business editor with more than 15 years' experience delivering news and copy of relevance to a wide range of audiences. If newsworthy and actionable, you will find this editor interested in hearing about your sector developments and writing about it.