ALW 2015: Live Coverage of Print Vs Online Session (1st June 11:30 am – 12:30 pm)
Arab luxury world 2015 brings the luxury industry together, once a year in Dubai, to share, interact and exchange knowledge.
Print Vs Online
The investment toward digital media has risen in 2014. With brands spending four to ten percent of their budget on digital advertising; how are media adapting to those new challenges and to this migration. Can digital media kill the double spread? How does the Arab world fare against the trends in the US and Europe?