Cadillac leaves artistic mark on Dubai’s ‘Market Outside the Box’ Event

January 26, 2015 12:19 pm

Cadillac made big waves at Market Outside the Box (OTB), a pop-up fashion and lifestyle event, which took place at South Ridge Park in Downtown Dubai from 15-24 January 2015.

Sponsored by Cadillac, Market OTB – which is organized as part of the Dubai Shopping Festival (DSF) – is a new concept that brings together the city’s creative community including entertainers, designers and food vendors in a mini-city made out of recycled cargo containers.

Cadillac took part in Market OTB and wowed the crowd with its showcase of a 2015 ATS Coupe, placed on top of a large-scale container.

To the delight of art enthusiasts, emerging contemporary artists Brown Monkeys and I Am Kion were also tasked with painting a 2015 CTS, a 2015 ATS Coupe and a 2015 ATS Sedan live throughout the event.

In addition, Brown Monkeys painted the outside of the actual container, which exhibited fashion, apparel and accessories by emerging brands Made by Native, I Am Kion, Aliya Tair, Digital Gravel DXB, Bedouin Studios, and Inaaya.

“Since its founding, leading luxury auto brand Cadillac has resonated strongly amongst artistic communities, thanks to its cutting-edge and ‘out-of-the-box’ approach to design,” said Nadim Ghrayeb, Regional Brand Manager of Cadillac, GM Middle East.

“Our participation in the Market OTB event proved a real success – visitors were fascinated by our creative displays and thrilled to indulge in an interactive and live artistic experience.”

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.

The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program.