HMH – Hospitality Management Holdings eyes middle ground
Luxury versus budget is a long-running debate among hotel investors. What provides higher and quicker return on investment – a 5-star or a mid-market hotel? Looking at the market conditions and demand in Dubai, the answer seems clear.
Laurent A. Voivenel, CEO, HMH – Hospitality Management Holdings, said, “Budget hotels are the most profitable long-term investment. And now is the time to build these in Dubai. The market is ripe and is in urgent need of more budget rooms if it is to diversify its segments, attract the growing middle class travellers from emerging economies of Asia and Africa as well as cater to Dubai Expo 2020 visitors. It is an unprecedented opportunity that investors can capitalize on”.
There is a near saturation in the market when it comes to luxury hotels. The market does not need any more luxury hotels at this point. Over supply of rooms in this segment is putting a tremendous pressure on rates that in turn is affecting ROI. However, the same is not the case with mid-market hotels. Given the demand, investors can expect double digit ROI (10 to 12 per cent every year) with the right product and the right location.
Few regional hotel management companies can claim to have the local know-how, technological expertise and global network at par with HMH – Hospitality Management Holdings. Laurent stressed, “We offer far better value and returns to hotel owners and investors with the right blend of expertise, strategy, technology and market reach. Having the strongest management infrastructure in place, we are able to respond swiftly to any market dynamics and challenges.”
Laurent added, “Technology plays a key role today in the success of any business and more so in our industry. One of our greatest strengths at HMH is the adoption and integration of latest technology into every aspect of our business from management to operation. We have invested heavily into technology that places us at par with top international brands and enables us to optimize our performance to deliver superior results”.