London’s Hilton Hotel on Park Lane to become centre for summer Arab business and entertainment events in capital each year

April 28, 2014 11:22 am

London based Medium Enterprises a PR and promotions company who in the recent years has specialized in staging Arab events in London ranging from the Gulf Luxury Fair, Arabian Fashion World and this year the NIGHT OF THE STARS Arab entertainment show have announced that they will be once again staging the GULF LUXURY SHOW (renamed from Gulf Luxury Fair) in August of 2015 at the London Hilton on Park Lane.

Medium Enterprises aims to make the hotel the centre for Arab events in the capital each summer starting on the 12th and 14th August this year with the biggest entertainment show London has ever seen for Arab visitors titled NIGHT OF THE STARS.

James Black Chairman of Medium Enterprises who has over 28 years experience in Arab public relations and event production says: “Arabs visiting London each summer play a very vital part in London’s economy but in return the city offers very little in the form of special entertainment for Arab visitors. This year in August we are staging NIGHT OF THE STARS which will be an international show full of award winning acts ranging from illusionists, dancers, acrobats, musicians and singers in a two hour spectacular proceeded by a mezze dinner, with an added attraction of a luxury shopping bazaar at the venue.”

James Black continues “the economic climate is now right again to bring back our luxury trade fair the Gulf Luxury Show also.”

The event was held for two years in 2008 and 2009 at London’s InterContinental Hotel when around 100 leading luxury brands from all over the world (including many companies from the Middle East) took part and over 6,000 Arabs visited the fair. The Gulf Luxury Show is designed exclusively for Arab visitors to London and aims to showcase the best brands from the world of automotive, property, fashion, jewellery, private jets and many more quality and bespoke British, Arab and international brands who aim to introduce their products to the highly sought after Middle East market.

Both NIGHT OF THE STARS and the GULF LUXURY SHOW are carefully produced for the Arab market and Medium Enterprises are now looking at bringing back ARABIAN FASHION WORLD for 2015 and are also looking at plans to stage a major Arab event in London’s Hyde Park which would include equestrian events, besides entertainment and the promotion of Arab culture and business. Also on the drawing board are the Arab Film and TV Awards London.

Medium Enterprises aims to become the leading producer and provider of Arab events and entertainment in the UK and are also looking to work with Middle East companies and businesses that are keen to do business in the UK.

For further details please contact:

Marianna Muroczki
Marketing Manager
Medium Enterprises Ltd
T: +44 (0)207 373 2794