Microsoft Mobile Devices announces availability of its ultra-affordable smartphone Lumia 530 in UAE

September 1, 2014 2:39 pm

Microsoft Mobile Devices announced the availability of its ultra-affordable smartphone Lumia 530 in UAE at all leading retail outlets for AED410. A powerful entry model with the latest Windows Phones operating system that was created with the consumer in mind. Combining Microsoft Office, Skype, XBOX games and the best of social apps, which allows users to easily switch between work and play mode.

Lumia 530 comes powered with OneDrive cloud services, allowing consumers to securely access, sync, and enjoy their files, photos, music, and games across smartphones, tablets, and PCs, with up to 15 GB storage for free.

Consumers will be able to enjoy preinstalled native Lumia apps such as HERE maps that boasts turn-by-turn voice guided navigation, online and offline, both home and abroad, providing the perfect balance of latest generation smartphone features and experiences at an ultra-affordable price.

“With high end apps, features and exceptional build quality at an amazing price, the Lumia 530 set the sets the benchmark for affordable smartphones. The Lumia 530 demonstrates our focus on welcoming more people to the Windows Phone ecosystem with amazing devices that light up Microsoft’s digital work and life experiences,” said Jon French, Vice President Middle East, Microsoft Mobile Devices.

With the leading personalization brought by Windows Phone 8.1, the Lumia 530 delivers:
•One swipe notifications from Action Center as well as a speedy word flow keyboard.
•Seamless integration with Microsoft services such as Skype and Microsoft Office and Outlook, right out of the box.
•Offers popular apps such as Uber, Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as Asphalt 8, available in the Windows Phone Store.
•Great offline services that save time and money, including uninterrupted music streaming with MixRadio,
•Preinstalled native Lumia Apps such as HERE maps that boasts turn-by-turn voice guided navigation, online and offline, both home and abroad.
•A powerful 1.2 GHz quad-core Qualcomm Snapdragon 200 processor that delivers a super-fast and lag-free user experience of your favourite apps, gaming and internet browsing on the 4-inch LCD display.
•For frequent travellers, the Dual SIM 3G variant offers easy switching between two SIM cards, helping people manage their data costs by clearly separating calls and messages to make it cheaper and easier to connect.
•Offers a smooth performance with signature Lumia apps such as Creative Studio and Glam Me, which helps people take quality voice-guided selfies with the 5MP rear camera.
•People can enjoy more of the content and apps they love with 4GB of on-board memory, expandable with external SD cards up to 128GB. Plus, an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 530 and computers, laptops and tablets.

The Lumia 530 will be available in a range of colours including bright orange, bright green and stylish neutrals such as dark grey and white, along with a selection of changeable shells in a variety of colours.

For more info please contact:
Hassan Al Shouli
Communications Manager
Microsoft Devices
Mob: +971509340133