Sales of Porsche 911 series set to accelerate

April 14, 2014 10:58 am

By Atique Naqvi



Porsche is accelerating toward a record of selling one million 911 models in the coming few years since its market flag off in 1967.

The two-door high performance sports car series has attracted motoring connoisseurs across the world, and the number of vehicles sold until December 31, 2013, has reached 853,000.

In conversation with TRENDS, Dr Erhard Mössle, general manager of the 911 series, said there is a huge demand for the car and the trend will continue.

“The outstanding driving dynamics have helped Porsche gain 17 per cent of market share in open-top vehicles,” says Dr Mössle at the Porsche centre in Bari, Italy.

Known as the ‘coolest cars’, one can find several variations of 911 in Turbo, Carrera and Targa. “Porsche sold approximately 30,200 of 911 models last year,” says Dr Mössle.

The Germany-headquartered car company achieved record figures for deliveries, revenue and profit in 2013.

At 162,145 Porsche vehicles, deliveries were 15 per cent higher than the prior-year figure. Revenue climbed by three per cent to EUR14.3 billion, while operating profit rose by six per cent to EUR2.58 billion. In the first two months of 2014, worldwide deliveries increased by three per cent to 23,286 vehicles.

The UAE has played a major role in the car company’s march toward growth, as Porsche Centre Dubai, Al Nabooda Automobiles, was identified as the German sports car maker’s best-selling single dealer globally for the ninth consecutive year in 2013.


The sole distributor for Porsche in Dubai sold 1,892 cars in 2013, 14 per cent more than in the previous year. The iconic 911, which celebrated its 50th anniversary in 2013, saw demand increasing by 44 per cent, resulting in 261 units being sold.

However, central to the success of Porsche Centre Dubai in 2013 was the relentlessly popular Cayenne, as sales of the athletic SUV grew more than seven per cent year on year with 1,229 new car deliveries.