Unique Watches tempts UAE with new SevenFriday M Series

July 21, 2014 11:48 am

Unique Watches, a UAE-based distributor and retailer of fine timepieces from all over the world, has launched M1 and M2, the latest instalments from Zurich-based watchmaker SevenFriday’s M Series that are guaranteed to pique the interest of wrist-conscious UAE consumers.

The M Series marks SevenFriday’s second year anniversary – a short time indeed for a young brand that has already made waves among watch lovers across the globe, said Ahmed Al Mansoori, Managing Director of Unique Watches, the exclusive distributor of SevenFriday watches in the UAE.

“Both watches (M1 and M2) have taken cue from their P Series cousins, employing industrial designs that are intricate and impressive,” added Al Mansoori. M1 is inspired by power supply engines like turbines while M2 recalls old power measuring tools such as ammeters.

Housed within the watches’ 47mm case are a brand new dial made of six layers, 10 applied parts and automatic Japanese Miyota calibre 8215 movements, which have a power reserve of about 45 hours. The crown has been moved to the left side of the case and the M2, in particular, is enhanced with an additional decorative stainless steel plate on the side.

What is striking about the M Series watches’ design is its innovative way of telling time. Three custom-made rotating discs with their respective apertures indicate the hours, minutes and seconds without the hands that are seen in traditional watches.

The M Series’ unique design is expected to grab the attention of UAE’s watch aficionados.