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Zenith partners with Mehanna

May 19, 2014 5:47 pm

By Mehdi Mabrouk

Swiss watchmaker Zenith partners with entrepreneur Nadim Mehanna to promote the brand in the Middle East.

“Zenith is committed to skill, technology and precision, and these are all values that are present and significant in the sporting world,” says Georges Bechara, regional brand director at Zenith.

“As a keen supporter of talent in a variety of sports, Zenith is proud to announce Mehanna as the new Friend of the Brand, as his prominence and proficiency make him the ideal match for Zenith,” Bechara adds.