How about a month’s free pass to a Dubai fitness program?

September 10, 2018 4:25 pm


ClassPass, the leading fitness membership, will launch in Dubai this October with new members in the city immediately earning one months’ free access to a diverse cross-section of fitness and exercise classes.

Having launched in New York City in 2013, ClassPass’ aggressive global expansion sees Dubai follow hot-on-the-heels of its successful debut in Singapore last month. Now operational in more than 50 cities worldwide, ClassPass counts an existing global network of more than 10,000 studios and gyms available on its platform – with today’s travel hungry users able to tap into the entire global network through one Dubai-based subscription.

Read Business meets fitness: Q & A with James Heagney of Dubai’s d5 gym

“We couldn’t be more thrilled to launch in Dubai; a fast-paced and dynamic city where studio fitness is booming.  We are excited to bring a completely different model to the market that we think is best for both consumers and studio partners,” said Fritz Lanman, CEO of ClassPass, who is in Dubai this week to mark the pre-launch waitlist going live.

“Our Dubai membership will be underpinned by ClassPass’ long-standing proposition of variety, flexibility, and value, while our objective is to provide Dubai’s residents with entry routes into the highest-level of premium gyms and studios in the city.”

Read Exclusive: A woman in business flexing her muscles in UAE fitness

Whether Dubai residents are CrossFit enthusiasts, yoga gurus or aspiring boxers, ClassPass allows its users to book fitness classes in different gyms and studios directly via a centralized app.  Offering flexible membership options with set monthly fees, ClassPass boasts a diverse wealth of exercise experiences at exclusive studios across Dubai – from High-Intensity Interval Training (HIIT), barre, spin, and yoga, to Pilates, strength training, dance and more.

ClassPass is currently available in more than 50 cities across five countries including the US, Canada, Singapore, the UK, and Australia, with Dubai part of an expansion into seven new international cities by the end of 2018.

Read Sports in Dubai have a $1.7 bn economic impact: Just warming up

The company’s expansion into Dubai follows the closing of a recent round of funding which saw it secure $85 million in series D financing led by Temasek, an investment company headquartered in Singapore. ClassPass has secured total funding to the tune of $255 million since its inception in 2013, allowing the continually-innovating business to fuel the future of fitness through the introduction of exciting new features designed for flexibility and convenience.

ClassPass will mark its Dubai launch with one free month of classes for users who join the waitlist online at www.classpass.com/try/Dubai.

Follow AMEinfo on Facebook , LinkedIn, and Twitter , and subscribe to our newsletter at the bottom of this page.

Tags:

AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



AMEinfo EXPERTS