Aston Martin is bringing their iconic name back

April 18, 2018 2:29 pm


Aston Martin has announced the re-birth of an iconic name.

A distinctive moniker, set to be worn once again by the British marque’s flagship Super GT.

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DBS Superleggera

First coined for the iconic 1967 William Towns’ designed-model, the DBS nameplate has been a key part of the brand’s heritage for over 50 years. Resurrected in 2007 for Aston Martin’s then range-topping model, designed by current Chief Creative Officer Marek Reichman.

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The DBS Superleggera completes the brand’s ambitions to replace each of its existing two-door sportscar models as part of its Second Century Plan.

Sitting at the pinnacle of the sportscar line-up, DBS Superleggera will feature the highest levels of performance, craftsmanship, and design.

Along with the resurrection of the DBS nameplate, Touring’s famous mark – Superleggera – will once again adorn the bonnet of an Aston Martin. A collaboration that helped pave the way to the DB4, 5 and 6 Mark 1, DBS will once again pay homage to the historic super lightweight construction technology of Touring.

The name also provides a hint as to what can be expected of this upcoming model.

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Marek Reichman said, “When you hear the name DBS Superleggera, you know what it is. It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries”.

Further details on Aston Martin’s highly-anticipated super GT will be revealed in the second quarter of 2018.

Edmon Abdul Nur
By Edmon Abdul Nur
Technology Editor
Edmon Abdul Nur has more than 3 years of professional experience in technology research, cybersecurity testing, and IT understanding.



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