‘Flip-flop luxury’: a new lifestyle
The definition of luxury has drastically evolved and changed in the past few years, as new high-net-worth individuals, technology and other elements are changing behaviours and, consequently, business decisions.
This is especially true in the travel market industry: hotel chains, residential developments and vacation destinations need to abide by the changing priorities of today’s travellers.
Montenegro, a small Balkan country along the Adriatic coastline, has been dubbed the ‘new Monaco’ and is one of the destinations positioning itself according to the new preferences of today’s traveller.
“One of our home owners called it ‘flip-flop luxury’: it is not pretentious, but really a quite laid-back and relaxed form of luxury. I believe this is the new trend of high-end lifestyle, among the new and the old as well,” Danilo Kalezic, PR manager at Porto Montenegro, tells AMEinfo.
Porto Montenegro is a high-end coastal residential and port marina development located in the Balkan country.
This year, the €400 million development had its first official participation at the Dubai International Boat Show, as the country is exploring the UAE and other countries in the GCC as its key markets. Today, both Etihad and flydubai fly to Montenegro or surrounding countries.
“For the past couple of years, we’ve seen quite a good interest from GCC countries when it comes to Montenegro and, I would say, the Balkans in general,” Kalezic says.
“In general, our governmental strategy is to be more oriented towards the UAE and the GCC region. We’ve had some owners from this region who just arrived to Porto Montenegro during the past two years; this brings more emphasis to the region,” he adds.
While the 450-berth marina at Porto Montenegro is one of the key attractions driving footfalls to the development, not all of its residents necessarily have yachts.
“Between 30 and 35 percent of our home owners have boats… But we have buyers who are just interested in the lifestyle,” Kalezic says, adding that those who buy apartments in Porto Montenegro become part of a community and gain access to year-round events attended by neighbours of the same lifestyle status.
“Many people are tired of all the fuss in Southern France or other coastal cities; Montenegro is a paparazzi-free zone; we are not under the spotlights and many people really appreciate this,” he adds.