Special Edition TAG Heuer timepiece goes on global release

October 27, 2018 9:00 am


The second watch of the collaboration between two of the most iconic brands in motor racing was revealed this week with the global release of the TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition.

Since announcing their partnership at the Geneva Motor Show earlier this year, the best creative talents of TAG Heuer and Aston Martin have worked together to create a highly-anticipated timepiece that expresses the brands’ shared values of performance, precision and craftsmanship.

Inspired by the geometric shapes of an Aston Martin sports car, the new watch draws a direct vision from the colours, shapes, patterns and materials of an Aston Martin, and reflects the automotive spirit of the partnership.

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The 45mm solid steel case boasts a ceramic black brushed tachymeter bezel with Aston Martin engraving and features lines on the side to evoke speed, the race track and pistons. The manufacture movement is visible through the dial, which is skeletonised in a hexagonal pattern that recalls the details on the new Vantage. Also, exclusive to this timepiece is the reshaped lugs, which were inspired by the iconic lines of Aston Martin’s beautiful bodywork. It is a watch with presence that is the perfect reflection of the expertise and technical mastery arising from the partnership between the two brands.

Aston Martin Vice-President and Chief Creative Officer, Marek Reichman said: “This timepiece is a beautiful reflection of the design language of both Aston Martin and TAG Heuer. The collaboration provided a fascinating opportunity for us to work with the creative talents at TAG Heuer to design a product that truly showcased beautiful bespoke craftsmanship that reflects the importance of peak performance. Each watch will provide its owner with a taste of the Aston Martin luxury lifestyle where there is attention paid to every detail. They will also enjoy the craftsmanship and build quality that is synonymous with the two brands.”

In March 2018, it was announced that TAG Heuer would become Official Watch Partner and Connected Watch Partner of Aston Martin and Aston Martin Racing. The TAG Heuer Carrera Calibre Heuer 01 Aston Martin Special Edition is available now from TAG Heuer retailers, in-store and online, at RRP $6,715 (£5,250).

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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