Sporty face of Audi in the luxury class now available in the ME  

September 8, 2018 9:00 am


The new A7 Sportback represents the new Audi design language and delivers on the design promise made by the prologue concept car studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept. The new A7 is now available in Audi Showrooms throughout the Middle East.

 The body concept: Coupé, Sedan and Avant in one

The A7 Sportback combines the best of all worlds and is a dynamic all-around talent for business and recreation. It offers the design of a Coupé, the spaciousness of a Sedan and the variability of an Avant. The interior concept of the A7 Sportback impresses with more space and more comfortable seating – and it achieves that despite having a dynamic roofline. Compared with the previous model, interior length has increased 21 millimeters, resulting in more rear knee room. Rear passengers also enjoy more headroom. The loading width has also increased compared with the previous model and now measures 1,050 millimeters.

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Topping the range of all-new seats are the multi-adjustable, customized contour front.

seats with ventilation and massage. The configuration with individual rear seats (alternative: 2+1 bench) offers plenty of space and comfort. New high-tech options make life with the

Audi A7 Sportback even more comfortable and convenient. The air quality package improves interior air quality by means of fragrancing with subtle scents, an ionizer and an effective combination filter.

The body, which features steel and aluminum composite construction with large components such as add-on parts made of aluminum, is a key factor in the improved handling and greater comfort. The four-door coupe scores top marks with respect to body stiffness, aeroacoustics, and aerodynamics. The Gran Turismo spoils its passengers with improved acoustic comfort and – thanks to sophisticated aerodynamics – minimal wind noise.

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Despite the markedly dynamic lines, the luggage compartment has a base capacity of 535 liters. This increases to 1,390 liters with the rear seats folded down. The luggage compartment has been optimized so that two golf bags now fit horizontally – in addition to the optional spare tire. The optional sensor-controlled rear hatch opens and closes automatically in response to a foot motion.

Dynamics at their most beautiful: the exterior design

The exterior design of the A7 Sportback is an expression of the new design language that Audi introduced with the prologue concept car study and made its production debut in the new Audi A8. With large surfaces, sharp edges and taut, athletic lines, the dynamics and progressiveness of the A7 signal from every perspective.

As with the previous model, the rear end is tapered like that of a yacht. The long luggage compartment lid terminates in a pronounced, curved lip from which an integrated spoiler extends automatically at 120 km/h. A flat light strip – a design feature common to all of Audi’s top models – joins the rear lights, whose tail lights are made up of 13 vertical segments. When the doors are unlocked and again when they are locked, fast-moving light animations play in the rear lights and in the headlights, highlighting the big coupe’s dynamics while standing still. The progressive exterior design of the new Audi A7 Sportback is largely devoid of chrome. The paint range offers a choice of 15 colors, eight of which are new.

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Show car design comes to production: the interior

The interior fuses design and technology in a unique way. The interior of the new Audi A7 Sportback dazzles with its futuristic lounge atmosphere. Its reduced, clean design language is based in a one-of-a-kind balance of tension and coolness. The horizontal lines and sleek instrument panel provide for a feeling of airy spaciousness. The center console is oriented toward the driver, underscoring the Gran Turismo’s sporty character. Four key values characterize the interior concept: progressiveness, sportiness, intuitiveness, and sophistication. All colors, upholstery materials and inlays underscore the new aesthetic, from the base version to the design selection and the S line sport package. The particularly sophisticated Valcona leather comes in as a standard.

Control at your fingertips: MMI touch response control system and online voice control

The new Audi A7 systematically continues the digitalization strategy of the A8. The interior architecture melds seamlessly with Audi’s new MMI touch response operating concept.

It replaces the rotary pushbutton and the conventional buttons and controls of the previous model with two large, high-resolution touch displays.

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Fully connected for more convenience and safety

With its comprehensive connectivity, the Audi A7 is perfectly equipped for long-distance touring. It offers customers more convenience, safety and customization options. The Gran Turismo features the same infotainment and connectivity range as the Audi A8. Up to seven drivers can store their preferred settings in individual user profiles. As many as 400 parameters can be personalized. The new A7 Sportback comes standard with the MMI radio; MMI navigation and MMI navigation plus are available as options. There is a choice of four sound systems. The top version, the Bang & Olufsen Advanced Sound System, also delivers fascinating 3D sound to the rear seats.

Handling and long-distance comfort: the chassis

The new A7 further extends its synthesis of sportiness and comfort. The optional dynamic-all-wheel steering, the new electronic chassis program (ECP) – the central controller for the chassis – and the updated air suspension make it even more agile, nimble and comfortable. The A7 is thus the perfect Gran Turismo: dynamic and agile on twisty country roads, yet comfortable on long highway stretches.

The top chassis-related innovation is dynamic-all-wheel steering. It combines direct, sporty steering response with unshakable stability, resolving the conflict of aims between agility and comfort. The steering ratio varies as a function of speed between 9.5:1 and 16.5:1 by means of active steering interventions at the front and rear axle. At the front axle, strain wave gearing is used to superimpose these in response to the driver’s steering input. At the rear axle, a spindle drive turns the wheels by as much as 5 degrees. At low speed, they steer counter to the front wheels to further increase the agility of the big coupe when parking or driving in urban traffic, for example. This reduces the turning circle at full lock by 1.1 meters. At 60 km/h and above, the rear axle steers in the same direction to increase straight-line stability and facilitate lane changes.

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Broad-based electrification: Mild hybrid system for greater comfort and efficiency

The A7 Sportback comes standard with a new mild hybrid system (MHEV) for greater comfort and efficiency. With the V6 engine, this uses a 48-volt primary electrical system. A belt alternator starter (BAS) works together with a lithium-ion battery and achieves a recuperation performance of up to 12 kW when braking. At speeds between 55 and 160 km/h, the four-door coupe can coast in freewheeling mode with the engine deactivated and then restarted comfortably via the BAS.

The start-stop function has been significantly expanded and now activates at 22 km/h. In combination with the standard front camera, the engine is restarted predictively while at a standstill as soon as vehicle ahead begins to move. In real-world driving, the MHEV technology reduces fuel consumption by up to 0.7 liters per 100 kilometers.

Starting prices for the Middle East markets in local currencies:

Bahrain: BHD 30,790

Kuwait: KWD 24,910

Oman: OMR 31,520

Lebanon: $ (incl. VAT) 118,601

Jordan: JOD (incl. VAT) 101,201

UAE: AED (incl. VAT) 315,000

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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