Bentley and Breitling: Partnership of 15 years formally renewed

November 9, 2018 9:30 am


Bentley is delighted to announce the renewal of its long-standing partnership with Breitling, which will see a new generation of watches which combine purpose with style, dedicated to everyday elegance.

In 2003 Breitling became the first watchmaker entrusted to design an onboard clock for Bentley’s flagship model, the Continental GT.

Adrian Hallmark, who was Bentley’s Board Member for Sales and Marketing when his brand signed the agreement with Breitling, is now the Chairman and Chief Executive of Bentley Motors. He commented: “The long-standing collaboration between Bentley and Breitling is a shining example of how, when two like-minded brands work together in an authentic way, the performance of both is enhanced.

“As we approach our centenary year, we will of course be celebrating our past, but, more importantly, we will be looking toward the future with a passion for innovation. It gives me great confidence to move forward with partners like Breitling who share our commitment to technological excellence, expert craftsmanship, and a pioneering spirit.”

READ: Porsche 911 under pressure: Testing the new generation

The partnership will see Breitling integrating special Bentley editions into its core product offering rather than in a separate Breitling for Bentley collection. The first of these extraordinary watches is the Premier B01 Chronograph 42 Bentley British Racing Green. Powered by Breitling’s flagship Manufacture Caliber 01 in-house mechanical movement, which is visible through a unique transparent caseback with a metalised Bentley logo, the watch has an impressive 70-hour power reserve.

These timepieces also have an engraved plate with a “Bentley” inscription. Inspiration for the design of the plate was taken from the dashboard of the historic supercharged 1929 “Blower” Bentley.

The watch is distinguished by its striking British racing green dial and is available with a choice of a stainless-steel bracelet or a British racing green leather strap that matches the dial. Contrasting subdials are positioned at 3 and 9 o’clock, and a date window is located at 6 o’clock.

READ: The all-new BMW X7 launches in March 2019

When Bentley Motors celebrates its centenary next year, Breitling will launch a dedicated limited-edition time­piece to celebrate 100 years of luxury motoring excellence.

Breitling CEO Georges Kern is excited about continuing the partnership with Bentley. He commented: “Bentley and Breitling share so many values. Both companies are known for quality, performance, and design excellence, and both can build on powerful historical legacies. It’s an ideal partnership, and, after more than 15 years, it is a pleasure to add another chapter to it.”

In 2003, Bentley Motors, the most sought-after luxury car brand in the world, launched its very first Continental GT, the unrivalled grand tourer. Every detail in the Continental GT reflects Bentley’s ongoing commitment to quality, luxury, and performance, and, fittingly, the company chose Breitling to design the onboard clock.

READ: Bentley creates the highest fine-dining restaurant on Jebel Jais, RAK

Follow AMEinfo on Facebook , LinkedIn, and Twitter , and subscribe to our newsletter at the bottom of this page.

Tags:

AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



AMEinfo EXPERTS