Bulgari Middle East joins Ahmed Seddiqi & Sons

December 20, 2016 4:57 pm

Bulgari Serpenti Incantati Tourbillon. (Image courtesy: Bulgari)

* Bulgari’s boutiques will be located across various prominent shopping malls and hotels across Dubai

* New tie-up comes with launch of new Bulgari watches and jewellery collection

* New launches include models in Serpenti, Lvcea and Diagono collections


Fine Italian watches and jewellery maker Bulgari has partnered with leading retailer Swiss watches retailer Ahmed Seddiqi & Sons in the UAE, to bring its exclusive collections to the region.

“We are delighted to welcome Bulgari to our portfolio of brands under the Ahmed Seddiqi & Sons group and unveil the latest and most iconic collections to our clients in Dubai,” Abdulhamied Ahmed Seddiqi, Vice Chairman Ahmed Seddiqi & Sons, said.

“In the hopes of opening the gateway to a prestigious and long partnership, together with Bulgari, we are pleased to invite customers to experience the luxury associated with the brand’s legacy,” he added.

Bulgari’s boutiques will be located across various prominent shopping malls and hotels across Dubai including; Atlantis, Four Seasons, Wafi Mall, Mall of Emirates and City Centre Mirdiff.

With the new tie-up comes the launch of a new Bulgari watches and jewellery collection, featuring the latest of luxury designs:


(Bulgari Octo Ultranero range: sporty elegance)



The new models Serpenti introduce an even broader creativity, as the entire range is presented through new fields of expression, renewing the theme of high jewellery and haute horlogerie, ceramic and five-coil Tubogas interpretations. New modles include the Serpenti Incacti, the Serpenti Spiga.



In the Lvcea models, Bulgari infuses light with new colours and inspiring creations, allowing shimmering shades to flourish through gem-set Haute Horlogerie creations as well as pure jewellery models. New models include Piccola Lvcea, a new version redesigned in daintier diameter providing a smaller-sized watch, a suitable timepiece for daily wear and evening role as a jewellery.


(Luxury brand Bulgari to develop Dubai resort with Meraas)


Diagono Magnesuim Chronograph

The masculine sports watch features the loved self-winding chronograph movements, exuding an immediate sense of performance. It is a compendium of technical sophistication, expressed through the high-tech parts composing its case: magnesium, ceramic, Motorlac and PEEK.


Diva’s Dream

This is an inspiration by the beauty of Rome, particularly shown in a fan-shaped pattern with mosaic floors of the Caracalla thermal baths. This has now become an emblematic motif gracing the Bulgari High Jewellery collections with its beauty.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.