OMEGA launches debut eyewear collection
OMEGA, a renowned name in the world of Swiss watchmaking and jewellery, is expanding its business operations by launching its first eyewear collection for men and women.
The brand is doing that in partnership with Italian eyewear maker, Marcolin. Each model of OMEGA sunglasses will have two sizes and two colour variations.
Products of the first collection will be exclusively available at OMEGA boutiques around the world starting August.
Design inspiration of the glasses stems from the brand’s heritage and familiar brand details can be seen on the various products, such as the iconic claws of the Constellation watch.
“This is an exciting step for OMEGA because it leads our brand into new areas of opportunity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses,” said Raynald Aeschlimann, president and CEO of OMEGA.
“It’s also been beneficial to share this project with Marcolin, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand,” Aeschlimann added.
The new collection includes a limited-edition model honouring the Rio 2016 Olympic Games, for which the brand was an official timekeeper. The 2016 pairs of the limited edition model have been created; they are unisex and come in a set of colours.