Roberto Cavalli’s spring/summer 2018 collection: Urban sharpness and elegance

January 13, 2018 9:00 am


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An empowered, conscious and dynamic femininity.

Roberto Cavalli celebrates women’s assertive sensuality with its Spring/Summer 2018 advertising campaign, the first developed by the brand under the creative direction of Paul Surridge.

American photographer Zoe Ghertner lensed Dutch model Birgit Kos in the Californian Simy Valley. The rawness of natural elements, such as dry grass, rocks and wood, creates a captivating contrast with the urban sharpness and elegance of the Roberto Cavalli Spring/Summer 2018 collection.

Zoe Ghertner’s powerful light sensibility enhances the quintessential beauty of the feminine silhouette, highlighted by body conscious dresses with sheer inserts and ergonomic lines.

Standing in front of a wall, seated on hay or laid down on grass, Birgit Kos always communicates that sense of energetic sensuality defining the Roberto Cavalli women, who are deeply aware of their unquestionable, natural strength.

A focus is on accessories, including the sophisticated handbags, which reveals the upscale artisanal quality of the Florentine fashion house.

“For my first advertising campaign for the brand, I wanted to work with a all-female team, which could better interpret the fiercely independent attitude of the Roberto Cavalli woman,” said Paul Surridge. “We opted for an outdoor set and natural light to capture an unfiltered, spontaneous, unpredictable moment infused with powerful energy.”

In addition, the images include some shots featuring model Tyler Riggs sporting signature pieces of the Roberto Cavalli men’s Spring/Summer 2018 collection.

The Roberto Cavalli Group, based in Florence and controlled by Italian investment fund Clessidra SGR, is one of the most important Italian companies operating in the fashion, luxury accessory and lifestyle sectors. The wide portfolio of internationally established labels – Roberto Cavalli, Just Cavalli, Cavalli Class, Roberto Cavalli Home, Roberto Cavalli Junior, eyewear, fragrances and watches – is positioned in the different segments of the high-end offering.

 

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AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.



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