Rolls-Royce VISION NEXT 100: The future of luxury automotives in pictures
British luxury automaker Rolls-Royce has entered a new phase in its renaissance and development journey under BMW Group, by showing the world truly futuristic capabilities for the brand’s next era.
The new vision of the105-year-old marquee was revealed in an extravagant event at London’s Roundhouse on Thursday.
“The grand arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marquee, where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship,” said Torsten Müller-Ötvös, chief executive officer at Rolls-Royce Motor Cars, in a statement.
For its next phase, Rolls-Royce is looking to hand-build the chassis of the future, powered by a zero-emissions powertrain, using the most advanced materials.
The new automobile is codenamed 103EX and is the brand’s first ever pure “Vision Vehicle.”
“With Rolls-Royce VISION NEXT 100, we were mindful not to dwell on the past. We wanted to be as innovative as possible and, at the same time, transcend the design history of the marquee,” said Giles Taylor, director of design at Rolls-Royce Motor Cars.
The vision comes to life after months of studying, exploration and consultation with patrons of the brand. It was first announced by BMW Group during its centenary celebration in Munich last March.
103EX is one of four “Vision Vehicle” cars announced during the celebration. The elements of design for VISION NEXT 100 are based on four tenets: The Personal Vision, The Effortless Journey, The Grand Sanctuary and The Grand Arrival.
In the future, Rolls-Royce clients will be increasingly involved in personalising the design of their desired vehicle, by commissioning the design of any concept they desire.