TAG Heuer: A Timeless experience

December 2, 2017 10:00 am

There is an indefinable power that comes with a TAG Heuer watch. Perhaps it’s the Swiss heritage, the passion that’s made by, and the precision engineering, or perhaps it’s the integrated technology, stylish elegance, and iconic designs that have stood the test of time. TAG Heuer offers an incomparable experience with its wide selection of watches.

For Him

TAG Heuer Link Calibre 5

The sleek, sporty and sophisticated Link Calibre 5 is celebrating 30 years since its launch with a masterful makeover. Its understated contemporary detailing by legendary designer Eddy Schöpfer, is accented by a larger 41mm diameter, and retains its signature S-shaped links on its iconic bracelet, for enhanced ergonomics and comfort. Epitomising avant-garde design and timeless elegance, the Link for men is available with three dial variations: black, silver-plated and blue sunray, offering TAG Heuer’s most comfortable bracelet in an even sharper and more elegant design.

Jack Heuer – Autavia

To celebrate Jack Heuer’s 85th birthday, TAG Heuer launched a limited edition version of the famous Autavia chronograph. Based on the rugged, reckless, and exciting lifestyle of Formula 1 drivers, who at the time epitomized a fearless, adrenaline-fuelled, elite, and fast-paced lifestyle, the Autavia was the chronograph of choice for racing daredevils including Formula 1 champion Jochen Rindt, and infamous petrol-head and Hollywood actor Steve McQueen.

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TAG Heuer Autavia UAE

With just 150 to ever be produced, the UAE specific reinterpretation of the 2017 Autavia reedition combines all the heritage of its 1960s ancestor with TAG Heuer’s contemporary precision, functionality and Middle Eastern cues. This timepiece was inspired by the automotive heritage shared by the UAE and TAG Heuer, and pays tribute to the UAE through its tropical dial, reminiscent of desert sands.

Developed in partnership with Ahmed Seddiqi & Sons, Tag Heuer launched the first nine pieces of the UAE Autavia during Dubai Watch Week in November. During December 70 more will be released, and the final 71 in the New Year. Each watch will have its specific production number engraved from ‘001’ to ‘150’ and will only be available in the UAE.

TAG Heuer Carrera Calibre 01 43MM

The Carrera Calibre 01, so named because it was the first of a new generation of chronographs, is a classic yet contemporary sports watch inspired by motor racing. A subtle nod to the fast-paced world of racing is reflected in the movement’s Chrono functions which are identified by a red hue, the iconic shade of some of the world’s most classic racing car designs. This year, the famous proprietary chronograph is being unveiled with a slightly smaller diameter of 43mm, in a choice of three versions: intense black, deep navy blue and an elegant cognac brown.

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TAG Heuer Connected Modular 45 – Kingsman Edition 

Swiss luxury watchmaking and Silicon Valley Technology combine to create the incredible Connected Modular 45. Engineered in collaboration with Google and Intel, the Kingsman edition worn by pivotal characters in ‘Kingsman: The Golden Circle,’ is designed for every occasion, be it withstanding underwater shots, stunts, fight scenes, or day-to-day wear.

Powered by Intel and using the very latest Android wear, the Connected Modular 45 combines the expertise and heritage of TAG Heuer with innovative technological advances.

For Her

New Link Lady

Dating back to 1987, the unmistakable distinctive design of TAG Heuer’s Link Lady is revitalized with contemporary stylings for 2017. With an elegant diameter of 32mm, the new curved profile of the bracelet, and the stylized, sophisticated finishing the Link Lady is striking in its appearance, accented by the polished shine of brushed S-links, and the iridescent appeal of all the dials in mother-of-pearl. The Link has become the standard in comfort, while different colour variations, incorporating a layer of blue-grey or black lacquer radiate an enhanced sophisticated hue. The date window at the 3 o’clock position and polished faceted indices complete the classically chic look.

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Carrera Lady

A sporty, contemporary version of the Carrera for today’s active young women. Available in a number of variations including the exuberant blue sunray dial with a denim-effect leather strap, and the timeless black dial with an 18 karat rose gold case and shiny black alligator-skin strap, the Carrera exudes contemporary elegance. The full-black option incorporating the full-grain calfskin leather strap, emanates a ‘rock ‘n’ roll’ personality, while all varieties of the Carrera speak to a new generation.

Aquaracer Lady 300 M

In deep ocean blue, or intense black for a more timeless watch, the new steel Aquaracer models are unflinchingly sporty and elegant, for the active modern woman. Options range from a completely steel strap with brushed links for ergonomic comfort to diamonds embedded on the bezel. Incorporating a natural mother-of-pearl dial in blue or black, finished with a ceramic bezel and a tone-on-tone strap with a satin finish, the Aquaracer is incredibly striking, while perfectly fitting an active lifestyle. For a touch of glamour, the dial is set with 11 diamonds, and the bezel can be set with 35 diamonds for a total weight of 0.59 carats.

TAG HEUER Connected Modular 45 with Diamonds

Pairing contemporary functionality with classic elegance, the Connected Modular 45 with diamond bezel strikes and unflinchingly ravishing pose on the wrist of today’s modern woman. Developed in conjunction with Google and Intel, the Connected Modular 45 pairs the heritage of Swiss luxury watchmaking, with the technology of Silicon Valley. Adorned with a Black calfskin strap with diamond bezel, the Connected Modular 45 is the perfect combination of technology, style, elegance, functionality and comfort.



Dana Halawi
By Dana Halawi
Senior Journalist
Dana Halawi has over seven years of experience in Journalism with articles published in multiple magazines and a newspaper in Lebanon. She specialized in Banking and Finance at the Lebanese American University and has a Master’s degree in International Affairs.