The OMEGA Dubai Desert Classic 2016 welcomes the world’s best players

January 31, 2016 10:42 am

Many of the world’s best golfers, including OMEGA’s own brand ambassadors Rory McIlroy and Sergio Garcia, are set to tee off at this year’s OMEGA Dubai Desert Classic at the Emirates Golf Club. The tournament begins on the renowned Majlis Course on Thursday the 4th of February and continues until Sunday the 7th of February.

For more than 25 years, this tournament has been a celebration of golfing excellence and OMEGA is proud to have served as title sponsor since 2010.

Raynald Aeschlimann, OMEGA Vice President & International Sales Director, and Member of Swatch Group’s extended group management board, said: “The OMEGA Dubai Desert Classic has gained in reputation over recent years and offers players a truly unique experience. This is a beautiful course in a thriving city and I believe it will continue to attract top ranking golfers from around the world. Quite rightfully, it is now known as the ‘Major of the Middle East’.”

Last year, OMEGA’s own brand ambassador Rory McIlroy won the competition for the second time, taking home the trophy, and the winner’s watch, after claiming a 3 stroke victory. This follows many other famous winners from the world of golf.

OMEGA’s title sponsorship of leading golf tournaments has been a part of the luxury brand’s dedication to upholding the elegance and mastery of the game of golf, while also helping to encourage its global growth and appeal.

The OMEGA Dubai Desert Classic has been a part of the European Tour since its inception in 1989, and OMEGA will continue to be the title sponsor until at least 2017.

The Luxurious Winner’s Watch – The OMEGA Seamaster Aqua Terra 150M Master Co-Axial

Along with the championship trophy and a check, the winner of the OMEGA Dubai Desert Classic 2016 will be presented with a luxurious OMEGA Seamaster Aqua Terra 150M Master Co-Axial.

The watch is an elegant timepiece that embodies a visionary design and sophisticated air. It features an 18K red gold case, brown leather strap, and 18K red gold hands and indexes that are coated with white Super-LumiNova so the watch is readable in all lighting conditions.

The movement powering the Aqua Terra – the OMEGA Master Co-Axial calibre 8501 – boasts reliability and precision, as well as ability to resist strong magnetic fields greater than 15,000 gauss.

Other stunning features include a lacquered dial decorated with the Aqua Terra’s renowned teak concept pattern, and a date window positioned at 3 o’clock.

The hole-in-one watch

Any golfer, who, with incredible precision and just a bit of luck, scores the first hole-in-one on the 7th hole at the OMEGA Dubai Desert Classic, will be rewarded with an OMEGA Seamaster Aqua Terra 150M Master Co-Axial. The stunning wristwatch features an 18K red gold and stainless steel case and a brown leather strap. Equipped with OMEGA’s exclusive Co-Axial calibre 8500, it is water resistant to 15 bar (150 metres/500 feet) and is presented with a full four-year warranty.




Mujeeb Rahman
By Mujeeb Rahman
Mujeeb Rahman is a business journalist at AMEinfo. His areas of focus include economy, markets, politics and international relations in MENA and Asia-Pacific regions. An ex-BBC digital journalist, he delves deeper into the subjects that matter most.