Making good time: The top 10 watch launches of 2017

April 4, 2017 12:13 pm

A look at the newest additions to men’s luxury watches from Omega, Tudor, Rolex and many more.

1. Jaquet Droz: Loving Butterfly Automaton

Jaquet Droz: Loving Butterfly Automaton

The Loving Butterfly Automaton features on the Petite Heure Minute dial a fluttering butterfly pulling a cherub in an animated chariot with its wheels, turning it into an optical illusion. The watch took three years to develop. Only 28 pieces available for either white or red gold version.

2. Hublot: MP-09 Tourbillon Bi-Axis

Hublot: MP-09 Tourbillon Bi-Axis

The MP-09 Tourbillon Bi-Axis boasts a five-day power reserve and is equipped with a bi-axial tourbillon that undertakes a complete rotation per minute for the first axis and a rotation every 30 seconds for the second axis. The piece is available in two versions: titanium (limited to 50 pieces) or King Gold (limited to 20 pieces).

3. Bulgari: Octo Finissimo

Bulgari: Octo Finissimo

Bulgari broke the world record with the new ultra-thin Octo Finissimo Automatic. The piece is the slimmest ultra-thin self-winding watch on the market to date, measuring just 5.15mm in total thickness while its self-winding movement is only 2.23mm thick.

4. Rolex: Yacht-Master 40

Rolex: Yacht-Master 40

The updated Yacht-Master 40, rendered in an 18 ct Everose gold case, is set with 32 sapphires, 8 tsavorites and one diamond.

5. Rolex Sea-Dweller 50th anniversary

Rolex Sea-Dweller 50th anniversary

An iconic ultra-resistant divers’ model created to celebrate the 50th anniversary of the Sea-Dweller, this features the trending red-on-black features. It’s the first from this particular line to feature the cyclops watch magnifier as previously you could not guarantee that the sapphire could withstand the extreme pressures at 4,000 feet.

6. Omega Seamaster Planet Ocean

Omega Seamaster Planet Ocean

The Omega Seamaster Planet Ocean takes a turn away from the 60th anniversary of the origin of the species with an all-ceramic case in lollypop blue and orange.

7. Tudor Heritage Black Bay Steel with date function

Tudor Heritage Black Bay Steel with date function

The first from the Black Bay family with a date function, made in response to forum and blog feedback asking for a Black Bay with a date. This features the red-on-black trend (which Tudor claims as its own from 1955).

8. Zenith Defy ElPrimero 21

Zenith Defy ElPrimero 21

Marrying the Sixties Defy family of Zenith pieces with a brand new 1/100th of a second mechanical chronograph. Amazing tech.

9. Hublot Techframe Ferrari 70 Year Tourbillon Chronograph

Hublot Techframe Ferrari 70 Year Tourbillon Chronograph

One of the few non-automotive Ferrari products to emerge from Maranello. Designed by Ferrari designer Flavio Manzoni, and featuring a new exo-skeleton case made from PEEK carbon.

10. Patek Philippe 5168G

Patek Philippe 5168G

This year is the 20th anniversary of the Aquanaut, and to celebrate Patek Philippe has created the ref. 5168G. Originally the Aquanaut was made in stainless steel and with a black dial, very much playing the part of a casual sports watch. Well, this model changes all that, with a hefty white gold case and a striking blue dial.

ALSO READ: Michael Kors’ new smartwatches marry luxury with sporty good looks


Hina Latif
By Hina Latif
Hina Latif has over six years of media and publishing experience under her belt, spanning multiple magazines and a newspaper in the UAE. She studied creative writing at the University of Oxford and has a Master’s degree in Journalism.